How was market research conducted in 1987 before the worldwide web? What drove consumer engagement in 1997 before social media? And what were the challenges facing marketers in 2007 with the advent of digital integration? Join AMA Wichita and an esteemed panel of previous AMA presidents for a discussion about the last three decades in […]
Strong visual presence. Disney. Coca-Cola. Apple. Starbucks. Chances are, when you think of these top brands, the first thing that comes to mind is their brand imagery. The most successful brands in the world understand the power of a strong visual presence. Join Bill Gardner as he discusses the role of design in branding, from […]
Super Bowl Sunday means the big game for some and for other it's a chance to see 60 seconds of one of the big brand's multi-million dollar television commercials, often created just for this day. Join our local panel of ad experts as they take a look at these masterpieces from their unique perspectives of: […]
Carrie will be sharing how AMC’s world class marketing strategy helps drive the overall company vision of Enhancing the Customer Experience, Engaging Guests, and Expanding the Platform. With AMC Northrock 14 opening soon, Carrie will also be able to tell us more about how they approach local marketing and what we can plan to see […]
Communicating to Millennials and Generation Z - Digital Strategies of grabbing millennials, specifically between the ages of 21-29 years old, how to create a strong resonating message with also a creating a strong call to action. Different generations and age group will be juxtaposed with what has changed and where things are headed for the […]
Presentation Highlights Countering the False Narrative The truth about Omni Channel, Show-rooming and Web-rooming Macro-economic indicators, Generational population & psychographic, and other Numerical Facts Cheaper to Buy and Cheaper to Advertise ... Physical Store Facts What does the future hold? About our Speaker As Vice President of Business Development for SIMON's Midwest Region, Josh Ginsburg […]
Energy is infectious – and so are ideas! Share and learn with your local marketing peers at our brand-new Loud Table event. Pick your top three favorite topics as you rotate tables and take some great ideas back to the office! Topics include: Search-engine optimization Marketing measurement Storytelling in content marketing Social media marketing Event […]
How can you stand out in a world where there are 6,000 tweets sent every second? Brianna Anderson of Copp Media Services will break down social strategies in successful content that will help you better engage consumers and become a thumb stopper.
This presentation will address how vital it is for all marketers to develop and hone an authentic writing voice to effectively promote themselves and/or the organizations they serve. In the age of digital information and information overload, creating compelling content is utterly vital to connecting with customers and provides a brilliant opportunity to enhance your […]
We're kicking-off 2018 AMA Marketing Week with a Meet-Up and Livestream session provided by AMA Virtual Conference. Join us for FREE PIZZA and livestream presentation: The AI-empowered Marketer: 3 ways marketing will benefit from AI, presented by Jennifer Lo Chan, VP of Integrated Marketing at Wells Fargo. The Plan: 11:30- Lunch and networking Noon- Introductions […]
Good business decisions, particularly good marketing decisions, should be grounded in research. The Research Partnership has been helping local, regional, and national clients make better business decisions for over 30 years. Recently relocated to Wichita State University, we now have a brand new facility and an expanded pool of experts to help you. Dr. Lisa […]
Small Business & Entrepreneur Marketing Whether you're an emerging entrepreneur or a growth-minded small business, getting the most from the time and money you invest in marketing is critical. This presentation gives you a tried and true approach to prioritizing your marketing buck while throwing in some tips and tricks for helping a little go […]
