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Learning to Be Audience-Centric
January 17 @ 11:30 am - 1:00 pm
Leaning to be Audience-Centric
As platforms continue to segment and audiences are divided into smaller groups with more varied interests, Koch Communications Marketing is looking for more effective ways to deliver content. Through the use of data, technology and experimentation, we are looking to deliver content to audiences where, when and how they want it.
In this presentation you’ll learn:
- What you want to talk about isn’t always what your customers are interested in hearing
- Experimentation is key, and failure is often more valuable than success