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Marketing Research: What can it do for you?
October 18 @ 11:30 am - 1:00 pm
Good business decisions, particularly good marketing decisions, should be grounded in research. The Research Partnership has been helping local, regional, and national clients make better business decisions for over 30 years. Recently relocated to Wichita State University, we now have a brand new facility and an expanded pool of experts to help you.
Dr. Lisa Parcell, Director of TRP, and Robin Mishler, Director of Operations, will explain how marketing research can help guide your business. Have a new ad you want to test before it releases? We can help with that. Want to change your company name or rebrand your product? We can help with that. Thinking about launching a new product or tweaking an existing one? We can help with that, too.
Different problems require different approaches and we regularly use a wide variety of research methodologies to answer the questions our clients want to know. We will walk through the services and methodologies we provide, giving examples along the way that show the range of ways we can get you the information you need to know.