When should you register for a trademark? It depends. Presenter Sam Foreman, a business attorney and Special Counsel with Wichita law firm Fleeson Gooing Coulson & Kitch, presented on trademark law and how business owners pursue registering for a trademark and the assessed risks involved. Several factors must be considered when...
Rockin’ Email Marketing ROI
“I want my $28!” What is the $28 referenced in Jessica Best’s presentation title? And, what does it have to do with email ROI? Well, according to Jessica, Director of Data-Driven Marketing at Barkley, email marketing produces a $28 ROI for every $1 invested. So, what can you do to...
How to Network Like a Rock Star
Are you an experienced networker? Do you dread going to social events? Don't worry, you don't have to be Cher! Networking can be challenging to some and natural to others. Let a Rock Star Networker teach you the steps to effectively network and build long lasting relationships with people. Learn...
Marketing a Kansas Micro-Brewery
Not long ago Wichita AMA introduced you to wine making and marketing in Kansas, being an equal opportunity organization we would now like to give the floor to a quality Kansas beer. BJ Hunt from the Walnut Valley Brewery in El Dorado, KS is going to tell the unique story of...
The Inside Story Behind Marketing a Political Candidate
Dave Heller is one of the top political media consultants and campaign strategists in the Democratic Party. As president of Main Street Communications, an award-winning political media firm, Dave has compiled the best won-loss record in the Democratic Party helping clients win election to Congress. Dave’s clients have won 11...
Building Customer Loyalty With Events from Chick-fil-A West Wichita
The Chick-fil-A West Wichita hosts an event each month. Due in part to these events they have become the first choice for many families when it comes to selecting a place to dine out. Find out what Jason and Linda Lansdown have learned about what makes a successful event and...
Wine & Dine: Branding a Kansas Vineyard
Enjoying a glass with Grace Hill Winery The beautiful weather of the Kansas wine country. How many times has that phrase fallen off the tongue? We all know we deal with some pretty severe weather, so how does a local vineyard manage to not only sustain a quality vineyard in...
Mystery, Magic & Method Behind Designing Great Logos
Bill Gardner pulls back the curtain. In his newest book Logo Creed, Bill puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Throughout his presentation, Bill will offer even more examples of logos that have stood the test of time,...
Inside ICT Airport Marketing Strategies
Attracting airlines and marketing our region 1) Marketing our region to airlines. What does it take to convince an airline to start service in Wichita? Or, to convince an existing carrier to add service? The competitive airline industry and its challenges will be presented and you will leave with a...
WordCrafting: Making Every Word Count
Developing strong content and strategy This program is designed to help you think about how you describe your organization to others, and shows you how the right words can make your message stronger. 1. Learn the difference between words that speak and words that sing, in advertising. 2. See how...