Recap: 2020 Wichita Marketing Celebration

“If you’re not fulfilling your promises, then you’re wasting your money on marketing.” ~Julie Key, Vice President of Channel Brand Marketing at Starbucks Corporation Well, things looked a little different than they usually do for the Wichita Area Marketing Awards, as with most events in this COVID-19 aftermath. But, despite...

Recap: Grow your Business with Digital Marketing

 “Digital marketing is a living project that you have to continuously nurture to get the results you’re looking for.” ~Cassandra Bryan, Creative Director and Founder of cb{d} Cassandra Bryan Design. AMA Wichita is honored to still bring quality marketing-focused educational content in a safe, accessible way. And the May...

Recap: The Science and Simplicity of Storytelling

Did you know storytelling can have the same effect on your brain as exercising? Today's AMA Wichita webinar, "The Science and Simplicity of Storytelling," was presented by the phenomenal, Cat Poland, Author + Storyteller - and what a presentation it was! Key takeaways & tips include: 💃Storytelling is a dance—an author creates strategic writing...

Recap: 2020 Super Bowl Ad Panel

On February 6, the AMA Wichita Chapter gathered at the Petroleum Club for the annual Super Bowl Ad Panel. Moderator, Jillian Carrol, Good Day, Kansas Host for KSN News, did a great job of keeping the panelists in line and on topic. The panelists included: Sean Cash, Professor of Business...

Recap: Ensure Equal Access to Your Website

“When you create a website that is optimized for accessibility, you make it optimized for everyone.” ~Andy Didyk, Ntara Vice President of Sales and Marketing Andy Didyk opened his presentation with the whys and what fors of website accessibility. We were shocked to learn that 27 million Americans are blind...

Recap: 2019 Holiday Mixer

This year, the AMA Wichita Chapter’s annual Holiday Mixer was held in Siena Tuscan Steakhouse at the Ambassador Hotel. It was the perfect scene for networking with marketers across the city. Not only was the event great for socializing, but half of the proceeds went to a charitable cause. AMA...

Recap: Adventures in Social Media Marketing

“The most human company wins.”~Mark Schaefer, Executive Director of Shaefer Marketing Solutions LLC and Adjunct Marketing Professor at Rutgers University The quote may seem short, but it’s essentially all you need to know. Our morning workshop with Mark Shaefer, renowned keynote speaker, marketing consultant, author, and executive branding coach, started...

Recap: The Joy of Customer Experience

“Customer service is not a department, it is an attitude. It happens before, during and after the sale. It is every one of us all the time, every time.” ~Director of Retail Development in North America for STAINMASTER® brand Pami Bhullar, Director of Retail Development in North America for STAINMASTER®...

Recap: The Case for Culture in Marketing

“Build a culturally inclusive team. Empower team members to speak up.” ~L. Michelle Smith, 5 Keys for Winning with Cultures in Inclusion Marketing The September AMA Wichita Luncheon was an eye-opening experience for many. L. Michelle Smith, CEO and Founder of No Silos Communications LLC, shared the case for culture...