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Tag: millennials

Authentic Marketing—New Strategies for Reaching the Millennial and Gen Z Audiences

Communicating to Millennials and Generation Z - Digital Strategies of grabbing millennials, specifically between the ages of 21-29 years old, how to create a strong resonating message with also a creating a strong call to action. Different generations and age group will be juxtaposed with what has changed and where...

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Rockin’ Email Marketing ROI

By Daniel DrouhardIn LuncheonsPosted June 8, 2017

“I want my $28!” What is the $28 referenced in Jessica Best’s presentation title? And, what does it have to do with email ROI? Well, according to Jessica, Director of Data-Driven Marketing at Barkley, email marketing produces a $28 ROI for every $1 invested. So, what can you do to...

Tags: data, email marketing, millennials, permission marketing, ROI
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  • Events
    • Monthly Trainings
    • Wichita Marketing Awards
  • Get Involved
    • Become a Member
    • Volunteer
    • Sponsor an Event
  • Communities
    • Collegiate Relations
    • Executive Council
  • Resources
    • Browse Job Listings
    • Submit a Job
  • About
    • Who We Are
    • History
    • Our Local Board
    • Contact Us