According to Bill Gardner, of Gardner Design, you get one chance to make a first impression and if you’re a brand, you better get it right. At AMA Wichita’s luncheon, Gardner’s speech “Image Counts: What Read more...
“I want my $28!” What is the $28 referenced in Jessica Best’s presentation title? And, what does it have to do with email ROI? Well, according to Jessica, Director of Data-Driven Marketing at Barkley, email Read more...
The Direct Marketing Association says that, on average, email marketing earns $28 for every $1 you invested. Are you getting your $28? Email marketing still rocks the highest return on investment of any marketing medium. Read more...