Recap: Adventures in Social Media Marketing

“The most human company wins.”~Mark Schaefer, Executive Director of Shaefer Marketing Solutions LLC and Adjunct Marketing Professor at Rutgers University The quote may seem short, but it’s essentially all you need to know. Our morning workshop with Mark Shaefer, renowned keynote speaker, marketing consultant, author, and executive branding coach, started...

Recap: The Joy of Customer Experience

“Customer service is not a department, it is an attitude. It happens before, during and after the sale. It is every one of us all the time, every time.” ~Director of Retail Development in North America for STAINMASTER® brand Pami Bhullar, Director of Retail Development in North America for STAINMASTER®...

Recap: The Case for Culture in Marketing

“Build a culturally inclusive team. Empower team members to speak up.” ~L. Michelle Smith, 5 Keys for Winning with Cultures in Inclusion Marketing The September AMA Wichita Luncheon was an eye-opening experience for many. L. Michelle Smith, CEO and Founder of No Silos Communications LLC, shared the case for culture...

Recap: Email Marketing 101

AMA Wichita held an Email Marketing 101 presentation at Envision today featuring Abbey Buergler of Barkley Agency in KC. Contrary to growing belief, email is not dead. For every $1 spent on email marketing, businesses profit an average of $20! We crammed information along with a delicious deconstructed Cobb salad...

Recap: Allegiant Air

Dig into the analytics 14 million passengers flew with Allegiant Airlines in 2018. How do you communicate your brand to such a diverse audience? According to Kimberly Schaefer, Director of Public Relations for Allegiant, you dig into the analytics of your customer base. As Schaefer put it, “Averages lie. Differences...

Recap: Learning to Be Audience-Centric

What you want to talk about isn’t always what your audience wants to hear.  Simple concept, but are we as marketers truly listening to what resonates with our audience? At the January AMA Wichita luncheon sponsored by Koch Industries, Rob Carlton and Kaylan Gisi presented what approach they have taken...

Recap: Marketing Research

“Sometimes it’s beneficial to use research to get out of your company’s internal mindset," explained Dr. Lisa Parcell, director of The Research Partnership at Wichita State University. Dr. Parcell went on to explain the benefits of collecting data to help guide new branding, advertising and product development. Robin Mishler, director...