AMA Wichita held an Email Marketing 101 presentation at Envision today featuring Abbey Buergler of Barkley Agency in KC. Contrary to growing belief, email is not dead. For every $1 spent on email marketing, businesses Read more...
Thank you for making last week’s event the most attended AMA Wichita Marketing Awards! What a great opportunity to celebrate so many worthy projects. Our entertaining emcee, Christina Long, kicked off the event with our Read more...
Dig into the analytics 14 million passengers flew with Allegiant Airlines in 2018. How do you communicate your brand to such a diverse audience? According to Kimberly Schaefer, Director of Public Relations for Allegiant, you Read more...
What you want to talk about isn’t always what your audience wants to hear. Simple concept, but are we as marketers truly listening to what resonates with our audience? At the January AMA Wichita luncheon Read more...
“Sometimes it’s beneficial to use research to get out of your company’s internal mindset,” explained Dr. Lisa Parcell, director of The Research Partnership at Wichita State University. Dr. Parcell went on to explain the benefits Read more...
Math is finally cool again! At least that’s how I (the only data scientist in the room) see our recent AMA Wichita meetup to discuss Artificial Intelligence. A.I. is a complex topic that was presented Read more...
The Fat Plant Society’s Kasey Riley offered tips and advice to help both new and experienced writers up their content game. In a noisy world with constant information overload, Riley emphasizes authenticity and quality as Read more...
Brie Anderson, Copp Media Services, offered social strategies in for developing content that will help any company better engage consumers and become a thumb stopper. In a world where there are 6,000 tweets every second Read more...
At AMA Wichita’s recent luncheon, “Retail Marketing: Alive and Well,” Simon Property Group’s Josh Ginsburg spoke about how the company has adjusted its approach to attract shoppers by providing them high quality experiences. During his Read more...
Speaker and passionate millennial, Jeff Butler of San Francisco, spoke at AMA Wichita’s recent luncheon at Wichita State University and addressed how to use digital marketing strategies to nab the attention of 21-29 year olds. Read more...