Recap: Email Marketing 101

AMA Wichita held an Email Marketing 101 presentation at Envision today featuring Abbey Buergler of Barkley Agency in KC. Contrary to growing belief, email is not dead. For every $1 spent on email marketing, businesses profit an average of $20! We crammed information along with a delicious deconstructed Cobb salad as Abbey broke down the best strategies for email marketing based on Barkley’s own research and data. Below 👇are our own deconstructed takeaways from the informative lunch.

Thanks for feeding our bellies and our brains! 🍽️🧠

  1. Design – use 40:60 ratio of text to imagery.
  2. Writing – Batman is the subject line and Robin is the pre-header! 🦇🐦 Clarity trumps clever in subject lines!
  3. Reach – NEVER buy email addresses! Grow your list organically with signup forms or popovers displaying benefits.
  4. Level up – use your data to personalize, segment to like-minded users, narrow down interests, send automated emails.
  5. Test, test, and test again! – create a hypothesis with variables including the effectiveness of words, colors of buttons, etc. After all, isn’t marketing one big ongoing science experiment?

Julie Hannemann, Lee Media Group