The Fat Plant Society’s Kasey Riley offered tips and advice to help both new and experienced writers up their content game. In a noisy world with constant information overload, Riley emphasizes authenticity and quality as the only ways to make your content truly stand out. “There will always be a...
Recap: “How to Break Out in Social Media” with Brie Anderson
Brie Anderson, Copp Media Services, offered social strategies in for developing content that will help any company better engage consumers and become a thumb stopper. In a world where there are 6,000 tweets every second and several hundred hours of video uploaded to You Tube every minute, how do you stand...
Recap: “Retail Marketing: Alive and Well”
At AMA Wichita's recent luncheon, "Retail Marketing: Alive and Well," Simon Property Group's Josh Ginsburg spoke about how the company has adjusted its approach to attract shoppers by providing them high quality experiences. During his presentation, Ginsburg said the reason Simon Property Group has been able to survive the popularity...
Recap: “Authentic Marketing: New Strategies for Reaching Millennial and Gen Z Audiences” with Jeff Butler
Speaker and passionate millennial, Jeff Butler of San Francisco, spoke at AMA Wichita’s recent luncheon at Wichita State University and addressed how to use digital marketing strategies to nab the attention of 21-29 year olds. Butler’s psychology background and millennial perspective fuel his interest in studying a younger generation’s online...
Recap: “Making Movie Magic” with Carrie Trotter of AMC Theatres
If you want to stay a leader in the movie exhibition industry, you better be innovative and pay close attention to what the data is telling you. Carrie Trotter, VP of Marketing Solutions at AMC Theatres, addressed the company's goals and marketing tactics to a room of AMA Wichita members...
Recap: Super Bowl Ad Review Panel
At the February luncheon, Jeremy Luginbill of Lifeboat Creative, Jonathan Wood of Howerton+White and Jennifer Cole of depICT Media shared behind-the-scenes insights and critiques of commercials from the Super Bowl. Aaron Wirtz of CurveBreak led the conversation, asking what modern-day marketers can do to stand out in broadcast advertising. Panelists noted...
Recap: “Image Counts: What Top Brands Understand About Great Design”
According to Bill Gardner, of Gardner Design, you get one chance to make a first impression and if you’re a brand, you better get it right. At AMA Wichita’s luncheon, Gardner’s speech “Image Counts: What Top Brands Understand About Great Design,” he explained how companies that are designed-centered earn a higher...
Recap: “Celebrating 30 years of Marketing Leadership”
A lot changes in 30 years. Marketing is no different. The AMA Wichita chapter celebrated its 30th anniversary by reflecting on industry changes at a luncheon hosted at Cowtown Museum on November 16. Past chapter presidents spoke to attendees about changes they’ve experienced in the field and provided sage advice...
Nonprofit Marketing Relies on National Organization and Sponsorships
Susan G. Komen Race for the Cure isn't the only race in town anymore, said Kirsten Bruce, executive director of Komen Kansas, the Kansas affiliate of the national organization. Along with smaller budgets and the economy, competing with other nonprofit organizations for donors and sponsorships is Komen Kansas' biggest challenge....
Measurement: A Marketer’s Best Tool at Distillery 244
Everyone loves a good story. Luckily for marketers, Google Analytics tells a great one. The kind of story that can convert into real dollars for business. Jordan Walker, Digital Director at Greteman Group, presented Measurement: A Marketer’s Best Tool to a sold-out room on the importance of using Google Analytics. She...