If you want to stay a leader in the movie exhibition industry, you better be innovative and pay close attention to what the data is telling you. Carrie Trotter, VP of Marketing Solutions at AMC Read more...
At the February luncheon, Jeremy Luginbill of Lifeboat Creative, Jonathan Wood of Howerton+White and Jennifer Cole of depICT Media shared behind-the-scenes insights and critiques of commercials from the Super Bowl. Aaron Wirtz of CurveBreak led the Read more...
According to Bill Gardner, of Gardner Design, you get one chance to make a first impression and if you’re a brand, you better get it right. At AMA Wichita’s luncheon, Gardner’s speech “Image Counts: What Read more...
A lot changes in 30 years. Marketing is no different. The AMA Wichita chapter celebrated its 30th anniversary by reflecting on industry changes at a luncheon hosted at Cowtown Museum on November 16. Past chapter Read more...
Susan G. Komen Race for the Cure isn’t the only race in town anymore, said Kirsten Bruce, executive director of Komen Kansas, the Kansas affiliate of the national organization. Along with smaller budgets and the Read more...
Everyone loves a good story. Luckily for marketers, Google Analytics tells a great one. The kind of story that can convert into real dollars for business. Jordan Walker, Digital Director at Greteman Group, presented Measurement: Read more...
When should you register for a trademark? It depends. Presenter Sam Foreman, a business attorney and Special Counsel with Wichita law firm Fleeson Gooing Coulson & Kitch, presented on trademark law and how business owners pursue Read more...