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Rocking Email ROI

May 18, 2017 @ 6:30 am - 8:00 am

The Direct Marketing Association says that, on average, email marketing earns $28 for every $1 you invested. Are you getting your $28?

Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. How do you track your email ROI? How much revenue do you make per email subscriber when you hit that send button? What percent of your email list has been inactive for longer than a year?
Jessica will show you 2 ways you can mathematically guarantee better ROI. This presentation was given at South by Southwest Interactive in Austin and has good information for even an experienced email marketer.
Attendee takeaways:

  • A 3-point re-engagement method for inactive email contacts
  • The mathematical impact of cutting a 1/3 of your email list
  • The 4 biggest things marketers can do to boost their own inbox placement

Jessica BestJessica Best, Barkley, Director of Data-Driven Marketing

Jessica is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally. She’s lead trainings and spoken in front of audiences from a dozen to over 300 from Las Vegas to New York City to SXSW Interactive in Austin. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, implementing the email marketing best practices she preaches for Barkley’s clients. You can find her on Twitter @bestofjess or @emfluence.
Past Attendee comments about Jessica:
“Oh. My. Email. She just completely changed my strategy for the better.”
– American Marketing Association Lincoln Chapter

“Our group is still talking about your presentation. A real hit for sure!”
– Lawrence Social Media Club

“Awesome presentation – informative, funny and engaging. Best practices all round.”
– SXSW Interactive

“Very engaging. Packed full of actionable tactics. Would be an awesome keynote next year!”
– Content Marketing World

Special thanks to our sponsor:


May 18, 2017
6:30 am - 8:00 am
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