AMA Wichita held an Email Marketing 101 presentation at Envision today featuring Abbey Buergler of Barkley Agency in KC. Contrary to growing belief, email is not dead. For every $1 spent on email marketing, businesses profit an average of $20! We crammed information along with a delicious deconstructed Cobb salad...
Rockin’ Email Marketing ROI
“I want my $28!” What is the $28 referenced in Jessica Best’s presentation title? And, what does it have to do with email ROI? Well, according to Jessica, Director of Data-Driven Marketing at Barkley, email marketing produces a $28 ROI for every $1 invested. So, what can you do to...