When should you register for a trademark? It depends. Presenter Sam Foreman, a business attorney and Special Counsel with Wichita law firm Fleeson Gooing Coulson & Kitch, presented on trademark law and how business owners pursue registering for a trademark and the assessed risks involved. Several factors must be considered when...
AMA Wichita Names WATC’s Andy McFayden Marketer of the Year, Recognizes Outstanding Marketing Work with Awards
Wichita, KS – June 22, 2017 — The Wichita chapter of the American Marketing Association (AMA Wichita) named Andy McFayden, Director of Marketing and Community Outreach at Wichita Area Technical College, the 2017 Marketer of the Year at today’s annual awards luncheon. Earlier in the week McFayden was named the...
Rockin’ Email Marketing ROI
“I want my $28!” What is the $28 referenced in Jessica Best’s presentation title? And, what does it have to do with email ROI? Well, according to Jessica, Director of Data-Driven Marketing at Barkley, email marketing produces a $28 ROI for every $1 invested. So, what can you do to...
The [Re]Branding of AMA Wichita
Brand Identity and Logo The American Marketing Association Wichita Chapter today unveiled a new brand identity and logo that reflects both the transformation of the organization and its vision for the future. Wichita is one of 300 professional AMA chapters that will adopt the new brand identity in 2017. The...
Volunteers Are The Heart Of Our Organization
Get Involved With AMA Wichita Our chapter is full of dynamic leaders who are all volunteers—you could be among them. Volunteer your time and talents for chapter events, management, and operations to build your leadership capabilities and learn new skills. Inquire About Volunteer Opportunities Please contact Lela Meadow-Conner, VP of...
Wichita Chapter Wins Recognition in National Competition
AMA Wichita Chapter Wins Recognition in National Competition The American Marketing Association bestows honors to the Wichita Chapter Wichita, Kansas 10/24/13 - - The AMA Wichita Chapter announced today that it has received a 2012-13 Special Merit Award from the organization’s international headquarters. The AMA’s annual Chapter Excellence Awards program...
How to Network Like a Rock Star
Are you an experienced networker? Do you dread going to social events? Don't worry, you don't have to be Cher! Networking can be challenging to some and natural to others. Let a Rock Star Networker teach you the steps to effectively network and build long lasting relationships with people. Learn...
Marketing a Kansas Micro-Brewery
Not long ago Wichita AMA introduced you to wine making and marketing in Kansas, being an equal opportunity organization we would now like to give the floor to a quality Kansas beer. BJ Hunt from the Walnut Valley Brewery in El Dorado, KS is going to tell the unique story of...
The Inside Story Behind Marketing a Political Candidate
Dave Heller is one of the top political media consultants and campaign strategists in the Democratic Party. As president of Main Street Communications, an award-winning political media firm, Dave has compiled the best won-loss record in the Democratic Party helping clients win election to Congress. Dave’s clients have won 11...
Building Customer Loyalty With Events from Chick-fil-A West Wichita
The Chick-fil-A West Wichita hosts an event each month. Due in part to these events they have become the first choice for many families when it comes to selecting a place to dine out. Find out what Jason and Linda Lansdown have learned about what makes a successful event and...