Communicating to Millennials and Generation Z - Digital Strategies of grabbing millennials, specifically between the ages of 21-29 years old, how to create a strong resonating message with also a creating a strong call to action. Different generations and age group will be juxtaposed with what has changed and where...
Rockin’ Email Marketing ROI
“I want my $28!” What is the $28 referenced in Jessica Best’s presentation title? And, what does it have to do with email ROI? Well, according to Jessica, Director of Data-Driven Marketing at Barkley, email marketing produces a $28 ROI for every $1 invested. So, what can you do to...