AMA Wichita held an Email Marketing 101 presentation at Envision today featuring Abbey Buergler of Barkley Agency in KC. Contrary to growing belief, email is not dead. For every $1 spent on email marketing, businesses profit an average of $20! We crammed information along with a delicious deconstructed Cobb salad...
Rocking Email ROI
The Direct Marketing Association says that, on average, email marketing earns $28 for every $1 you invested. Are you getting your $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. How do you track your email ROI? How...