“I want my $28!”
What is the $28 referenced in Jessica Best’s presentation title? And, what does it have to do with email ROI? Well, according to Jessica, Director of Data-Driven Marketing at Barkley, email marketing produces a $28 ROI for every $1 invested.
So, what can you do to make sure you’re company is earning a $28 Return on Investment? Jessica shared specific steps for improving open and response rates. But, before diving into the math and up-to-the-minute best practices, she reminded the audience why email continues to be a powerful marketing channel:
- 77% of consumers prefer permission-based marketing through email
- Email generates nearly a 2x return compared to other channels
- AND, email is the most preferred channel for Millennials
Jessica’s full presentation covered specific examples of how to maximize email effectiveness through improving inbox placement, re-engaging your list and trimming inactive members.
Increase the effectiveness of your email marketing by contacting Jessica.
