According to Bill Gardner, of Gardner Design, you get one chance to make a first impression and if you’re a brand, you better get it right. At AMA Wichita’s luncheon, Gardner’s speech “Image Counts: What Top Brands Understand About Great Design,” he explained how companies that are designed-centered earn a higher...
Image Counts: What Top Brands Understand About Great Design
Strong visual presence. Disney. Coca-Cola. Apple. Starbucks. Chances are, when you think of these top brands, the first thing that comes to mind is their brand imagery. The most successful brands in the world understand the power of a strong visual presence. Join Bill Gardner as he discusses the role...
The [Re]Branding of AMA Wichita
Brand Identity and Logo The American Marketing Association Wichita Chapter today unveiled a new brand identity and logo that reflects both the transformation of the organization and its vision for the future. Wichita is one of 300 professional AMA chapters that will adopt the new brand identity in 2017. The...