Speaker and passionate millennial, Jeff Butler of San Francisco, spoke at AMA Wichita’s recent luncheon at Wichita State University and addressed how to use digital marketing strategies to nab the attention of 21-29 year olds. Butler’s psychology background and millennial perspective fuel his interest in studying a younger generation’s online...
Authentic Marketing—New Strategies for Reaching the Millennial and Gen Z Audiences
Communicating to Millennials and Generation Z - Digital Strategies of grabbing millennials, specifically between the ages of 21-29 years old, how to create a strong resonating message with also a creating a strong call to action. Different generations and age group will be juxtaposed with what has changed and where...