Brie Anderson, Copp Media Services, offered social strategies in for developing content that will help any company better engage consumers and become a thumb stopper.
In a world where there are 6,000 tweets every second and several hundred hours of video uploaded to You Tube every minute, how do you stand out? Brianna Anderson of Copp Media outlined some simple principles.
“Use The Power of ART,” Anderson said. Your content should be “…Authentic, Relevant and Transparent.” Anderson explained that real people respond to real experiences or pain points. When it comes to being relevant, Anderson pointed to a number of ready resources for what’s trending in social media so your message is in tune with what people are talking about. Finally Anderson said that transparency lifts the veil of corporatehood to reveal real people working for a real companies.
To those just starting out in social media, Anderson recommends starting small. “Pick one channel where your audience is hanging out and post when they are hanging out,” Anderson counseled. “And, never forget, it’s audience over you. Deliver content that matters to them as opposed to content that you think they need to hear.”