Susan G. Komen Race for the Cure isn’t the only race in town anymore, said Kirsten Bruce, executive director of Komen Kansas, the Kansas affiliate of the national organization. Along with smaller budgets and the economy, competing with other nonprofit organizations for donors and sponsorships is Komen Kansas’ biggest challenge.

With a lean team of two and a half people, including Bruce, Komen Kansas doesn’t have the marketing budget or resources to launch full-scale campaigns for awareness, sponsorships and events.

“We don’t spend money unless we have to,” said Bruce.

It relies on the Susan G. Komen national organization for brand awareness and campaign creation. For example, to increase awareness and fundraising for women with metastatic breast cancer, the national organization launched its #MoreThanPink campaign, which trickles down to local affiliates.

“Most of our TV media comes from the national level,” said Bruce. “The local level is dependent upon social media.”

National partnerships, such as with WWE and Simon Malls, also benefit local-level affiliates. Previous Race for the Cure events had been held in Eastborough with packet pick-up at Towne East, which also provided gift cards for racers.

Komen Kansas pulls its weight locally by getting and sustaining long-term sponsorships. Wesley Medical Center is a 28-year sponsor, providing office space for Komen Kansas for the last three years with rent at a $1 per year rate. Dillon’s grocery stores sponsor Race for the Cure through change jars at checkout lanes. Plus, Komen Kansas is part of the Plus Card Community Cares Program.

Getting new sponsorships takes Komen Kansas back to the challenge of competing with other cancer research organizations. The affiliate’s best selling point? Seventy-five percent of donations stay in Kansas with the other 25 percent going to fund national research to fight breast cancer. Individuals and organizations wanting to make a difference at the local level know exactly where their donations are going at Komen Kansas – back to the community or to a national organization whose mission is to find the cure for breast cancer.

Categories: Luncheon Recap

Related Posts

Luncheon Recap

Recap: Super Bowl Ad Review Panel

At the February luncheon, Jeremy Luginbill of Lifeboat Creative, Jonathan Wood of Howerton+White and Jennifer Cole of depICT Media shared behind-the-scenes insights and critiques of commercials from the Super Bowl. Aaron Wirtz of CurveBreak led the Read more...

Luncheon Recap

Recap: “Authentic Marketing: New Strategies for Reaching Millennial and Gen Z Audiences” with Jeff Butler

Speaker and passionate millennial, Jeff Butler of San Francisco, spoke at AMA Wichita’s recent luncheon at Wichita State University and addressed how to use digital marketing strategies to nab the attention of 21-29 year olds. Read more...

Luncheon Recap

Measurement: A Marketer’s Best Tool at Distillery 244

Everyone loves a good story. Luckily for marketers, Google Analytics tells a great one. The kind of story that can convert into real dollars for business. Jordan Walker, Digital Director at Greteman Group, presented Measurement: Read more...