Did you know storytelling can have the same effect on your brain as exercising? Today’s AMA Wichita webinar, “The Science and Simplicity of Storytelling,” was presented by the phenomenal, Cat Poland, Author + Storyteller – and what a presentation it was! Key takeaways & tips include:

💃Storytelling is a dance—an author creates strategic writing moves to connect and create a desired reaction from readers.

✨Chemical reactions are created through effective storytelling. Cortisol, dopamine, & oxytocin create the same “happy” post-workout feeling.

🎯Conflict creates attention. Attention creates connection. Connection creates empathy. Empathy creates trust. Trust increases the targeted reaction of the reader.

Build relationships to improve storytelling culture and help evoke emotion to relate to your audience.
Find your authentic voice – be patient, write often, and drink wine, if needed! Your voice will change with your life’s experiences.

Keeping readers’ attention is like a wardrobe – sometimes you should play it safe and other times you need to be edgy to attract an audience. “If it feels safe, it’s probably not effective.”

A big THANK YOU to Cat for putting this together and a big CONGRATS on your soon-to-be-released children’s book!

Julie Hannamenn
Lee Media Group

-Thank you Lee Media Group for the excellent recap! 

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