Did you know storytelling can have the same effect on your brain as exercising? Today’s AMA Wichita webinar, “The Science and Simplicity of Storytelling,” was presented by the phenomenal, Cat Poland, Author + Storyteller – and what a presentation it was! Key takeaways & tips include:

💃Storytelling is a dance—an author creates strategic writing moves to connect and create a desired reaction from readers.

✨Chemical reactions are created through effective storytelling. Cortisol, dopamine, & oxytocin create the same “happy” post-workout feeling.

🎯Conflict creates attention. Attention creates connection. Connection creates empathy. Empathy creates trust. Trust increases the targeted reaction of the reader.

Build relationships to improve storytelling culture and help evoke emotion to relate to your audience.
Find your authentic voice – be patient, write often, and drink wine, if needed! Your voice will change with your life’s experiences.

Keeping readers’ attention is like a wardrobe – sometimes you should play it safe and other times you need to be edgy to attract an audience. “If it feels safe, it’s probably not effective.”

A big THANK YOU to Cat for putting this together and a big CONGRATS on your soon-to-be-released children’s book!

Julie Hannamenn
Lee Media Group

-Thank you Lee Media Group for the excellent recap! 

Categories: Luncheon Recap

Related Posts

Luncheon Recap

Recap: Understanding how Instagram works and how to make it work for you!

“IF  you give people what THEY want, they’ll ultimately give you what YOU want.” – Jenn Herman, Instagram Expert, Social Media Strategist and author of Jenn’s Trends blog. Watch this Presentation The July webinar opened Read more...

Luncheon Recap

Recap: “How to Break Out in Social Media” with Brie Anderson

Brie Anderson, Copp Media Services, offered social strategies in for developing content that will help any company better engage consumers and become a thumb stopper. In a world where there are 6,000 tweets every second Read more...

Luncheon Recap

Recap: Trooper Ben Gardner

Our monthly AMA Wichita Luncheon was an emotionally charged learning experience. We had the privilege to hear from our August speaker, Trooper Ben Gardner of the Kansas Highway Patrol, who had some strong feelings about Read more...