“Sometimes it’s beneficial to use research to get out of your company’s internal mindset,” explained Dr. Lisa Parcell, director of The Research Partnership at Wichita State University. Dr. Parcell went on to explain the benefits of collecting data to help guide new branding, advertising and product development.

Robin Mishler, director of operations, recounted a few client experiences where the outcomes resulted in a completely new direction for firms, saving them time and money.

“This isn’t just phone surveys and focus groups. The team at The Research Partnership develops and narrows down the audience then layers creative methods to achieve the most accurate data collection.”

A gift to the university from private business owners, The Research Partnership is not only a unique nonprofit but also a way for WSU students to gain real-life experience and see marketing research in action, not just case studies in a textbook.

Categories: Luncheon Recap

Related Posts

Luncheon Recap

Recap: Adventures in Social Media Marketing

“The most human company wins.”~Mark Schaefer, Executive Director of Shaefer Marketing Solutions LLC and Adjunct Marketing Professor at Rutgers University The quote may seem short, but it’s essentially all you need to know. Our morning Read more...

Luncheon Recap

Recap: Grow your Business with Digital Marketing

 “Digital marketing is a living project that you have to continuously nurture to get the results you’re looking for.” ~Cassandra Bryan, Creative Director and Founder of cb{d} Cassandra Bryan Design. AMA Wichita is honored Read more...

Luncheon Recap

Recap: The Case for Culture in Marketing

“Build a culturally inclusive team. Empower team members to speak up.” ~L. Michelle Smith, 5 Keys for Winning with Cultures in Inclusion Marketing The September AMA Wichita Luncheon was an eye-opening experience for many. L. Read more...