A lot changes in 30 years. Marketing is no different.

The AMA Wichita chapter celebrated its 30th anniversary by reflecting on industry changes at a luncheon hosted at Cowtown Museum on November 16. Past chapter presidents spoke to attendees about changes they’ve experienced in the field and provided sage advice to the membership. The panel included Fritz Robinson, Tammy Allen, Susan Osborne, and Bryan Clark.


Founder of surveydepartment.com and longtime marketing researcher, Fritz Robinson spoke specifically on how methods of marketing research have changed over time because of available tools.

“Data collection has evolved from using legal pads and calculators to today’s most used method, the Internet.”

The Big Campaign

Long-time Wichita marketer, Tammy Allen, was president of the area chapter in 1999 and recalled the days of “the big campaign.”

During Allen’s 25 years of experience in marketing, advertising, and public relations she witnessed a turning point in marketing from mass marketing to individualized marketing. Allen believes that the bulk of today’s marketing is dedicated to segmented marketing. She provided attendees with eight pieces of solid advice, which emphasized improving one’s self in the field to ultimately contribute to the industry.

“Pay it forward. Help one another. We have a responsibility to grow the next generation of marketers.”

For the Love of Teaching

Retired marketing professional and Wichita State University professor Susan Osborne fell in love with marketing her sophomore year in college. Upon realizing that the male dominated profession looked “more like the show Mad Men,” she left the agency environment to begin teaching, a profession she fell in love with.

Additionally, Osborne owned a consulting firm specializing in marketing research.

She recognized that the tools and language of marketing have changed, but she still gets excited when witnessing solid industry practices.

“I still watch the Super Bowl for the commercials.”

Prioritizing the Customer Experience

Long-time Wichita Eagle marketer Bryan Clark noted that marketing has changed tremendously and that technology has had a dramatic, far-reaching effect on how marketers do business. Clark emphasized that modern marketing today has to have more emphasis on building personalized connections with individuals, integrating strategy, and adapting to the evolution of the industry’s landscape.

“We need to elevate the customer experience at every touch point and do it all – right.”

Interested in learning from other marketers in Wichita? Become a member. Join today.

Categories: Luncheon Recap

Related Posts

Luncheon Recap

Recap: Learning to Be Audience-Centric

What you want to talk about isn’t always what your audience wants to hear.  Simple concept, but are we as marketers truly listening to what resonates with our audience? At the January AMA Wichita luncheon Read more...

Luncheon Recap

Recap: Grow your Business with Digital Marketing

 “Digital marketing is a living project that you have to continuously nurture to get the results you’re looking for.” ~Cassandra Bryan, Creative Director and Founder of cb{d} Cassandra Bryan Design. AMA Wichita is honored Read more...

Luncheon Recap

Recap: Marketing Research

“Sometimes it’s beneficial to use research to get out of your company’s internal mindset,” explained Dr. Lisa Parcell, director of The Research Partnership at Wichita State University. Dr. Parcell went on to explain the benefits Read more...