Math is finally cool again! At least that’s how I (the only data scientist in the room) see our recent AMA Wichita meetup to discuss Artificial Intelligence.

A.I. is a complex topic that was presented well from the AMA Virtual Conference as we collectively tried to make a dent in several massive Picasso’s pizzas. It was encouraging to see those who didn’t know what A.I. was to begin with, walk away with a sense of awe and wonder.

Key takeaways (from this data geek):

A.I. is a process of augmenting the heavy lifting of repetitive data-oriented tasks. Allowing the human working alongside to focus on the nuanced and complex decision making.

There is a massive amount of value that can be created with data within your organization that you might not think is valuable. With different types of A.I. “models” you can actually create more revenue, or save money.

A.I. isn’t brand new. The current boom is due to advancements in computing ability that give us a cost effective way leverage A.I.

Marketers have more opportunities than ever to leverage A.I. tools to create better content, understand their customers, and share stories.

This isn’t a futuristic “look at what’s coming” moment: A.I. is here today. I believe that the growth and success of companies in the next 10 years will be boiled down to the moment where someone in the organization decided to work smarter and leverage A.I. tools in their workflow.

Jason Toevs is VP of Technology at Alyss Analytics, a custom A.I. platform built to be a companion for finding job candidates who stand out based on their soft skills and “intangible” traits.

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