Dig into the analytics

14 million passengers flew with Allegiant Airlines in 2018. How do you communicate your brand to such a diverse audience? According to Kimberly Schaefer, Director of Public Relations for Allegiant, you dig into the analytics of your customer base. As Schaefer put it, “Averages lie. Differences matter.” This detailed work allowed them to better understand what mattered to both avid travelers and budget travelers.

Schaefer also offered additional strategies to push a brand forward including finding sponsorships that matter, learning to humanize the brand, marketing automation and creating an overall picture of where different marketing vehicles were most effective in the sales cycle.

Allegiant started in 2001 and has served the Wichita community for 16 years. For more information visit allegiantair.com.

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