“Customer service is not a department, it is an attitude. It happens before, during and after the sale. It is every one of us all the time, every time.” ~Director of Retail Development in North America for STAINMASTER® brand Pami Bhullar, Director of Retail Development in North America for STAINMASTER®...
Recap: The Case for Culture in Marketing
“Build a culturally inclusive team. Empower team members to speak up.” ~L. Michelle Smith, 5 Keys for Winning with Cultures in Inclusion Marketing The September AMA Wichita Luncheon was an eye-opening experience for many. L. Michelle Smith, CEO and Founder of No Silos Communications LLC, shared the case for culture...
Recap: Trooper Ben Gardner
Our monthly AMA Wichita Luncheon was an emotionally charged learning experience. We had the privilege to hear from our August speaker, Trooper Ben Gardner of the Kansas Highway Patrol, who had some strong feelings about the power behind personal brand. Right out the gate Trooper Ben Gardner laid down his...
Recap: Email Marketing 101
AMA Wichita held an Email Marketing 101 presentation at Envision today featuring Abbey Buergler of Barkley Agency in KC. Contrary to growing belief, email is not dead. For every $1 spent on email marketing, businesses profit an average of $20! We crammed information along with a delicious deconstructed Cobb salad...
Recap: 2019 Wichita Marketing Awards
Thank you for making last week's event the most attended AMA Wichita Marketing Awards! What a great opportunity to celebrate so many worthy projects. Our entertaining emcee, Christina Long, kicked off the event with our project winners followed by a lively presentation by Gerry Killeen about her incredible journey to...
Recap: Allegiant Air
Dig into the analytics 14 million passengers flew with Allegiant Airlines in 2018. How do you communicate your brand to such a diverse audience? According to Kimberly Schaefer, Director of Public Relations for Allegiant, you dig into the analytics of your customer base. As Schaefer put it, “Averages lie. Differences...
Recap: Learning to Be Audience-Centric
What you want to talk about isn’t always what your audience wants to hear. Simple concept, but are we as marketers truly listening to what resonates with our audience? At the January AMA Wichita luncheon sponsored by Koch Industries, Rob Carlton and Kaylan Gisi presented what approach they have taken...
Recap: Marketing Research
“Sometimes it’s beneficial to use research to get out of your company’s internal mindset," explained Dr. Lisa Parcell, director of The Research Partnership at Wichita State University. Dr. Parcell went on to explain the benefits of collecting data to help guide new branding, advertising and product development. Robin Mishler, director...
Recap: AMA Marketing Week Lunch Meet Up
Math is finally cool again! At least that’s how I (the only data scientist in the room) see our recent AMA Wichita meetup to discuss Artificial Intelligence. A.I. is a complex topic that was presented well from the AMA Virtual Conference as we collectively tried to make a dent in...
Recap: Finding Your Voice: How to Authentically Engage and Retain
The Fat Plant Society’s Kasey Riley offered tips and advice to help both new and experienced writers up their content game. In a noisy world with constant information overload, Riley emphasizes authenticity and quality as the only ways to make your content truly stand out. “There will always be a...