Developing strong content and strategy
This program is designed to help you think about how you describe your organization to others, and shows you how the right words can make your message stronger.
1. Learn the difference between words that speak and words that sing, in advertising.
2. See how storytelling makes an advertising or marketing message more memorable.
3. Learn why you should have a Content Strategy for online marketing – through the Digital Triangle Offense.
Presenters Susan Armstrong and JD Burkholder, from Armstrong Chamberlin Strategic Marketing
Susan Armstrong has a degree in English and Journalism, and is a former news reporter, political writer, and advertising account executive. She founded her company in 1981 and has a passion for storytelling. Susan has taught classes at WSU, Friends University and Kansas Newman University. She is involved in the Wichita Metro Chamber of Commerce, Downtown Rotary. Armstrong Chamberlin was a finalist in the Chamber Small Business Awards, in 2012.
JD Burkholder has been with Armstrong Chamberlin since 2012. He has a Bachelor’s Degree in Communications and an MBA in Marketing. He has experience in Broadcasting, Healthcare Marketing and digital marketing. JD is active in Public Relations Society of America, the Wichita Metro Chamber of Commerce and Go! Wichita, as well as other community organizations.