Developing strong content and strategy

This program is designed to help you think about how you describe your organization to others, and shows you how the right words can make your message stronger.

1.         Learn the difference between words that speak and words that sing, in advertising.

2.         See how storytelling makes an advertising or marketing message more memorable.

3.         Learn why you should have a Content Strategy for online marketing – through the Digital Triangle Offense.

Presenters Susan Armstrong and JD Burkholder, from Armstrong Chamberlin Strategic Marketing

Susan Armstrong, President & CEO of Armstrong Chamberlin

Susan Armstrong has a degree in English and Journalism, and is a former news reporter, political writer, and advertising account executive.  She founded her company in 1981 and has a passion for storytelling. Susan has taught classes at WSU, Friends University and Kansas Newman University.  She is involved in the Wichita Metro Chamber of Commerce, Downtown Rotary. Armstrong Chamberlin was a finalist in the Chamber Small Business Awards, in 2012.

staff_jd-burkholderJD Burkholder has been with Armstrong Chamberlin since 2012. He has a Bachelor’s Degree in Communications and an MBA in Marketing.  He has experience in Broadcasting, Healthcare Marketing and digital marketing.  JD is active in Public Relations Society of America, the Wichita Metro Chamber of Commerce and Go! Wichita, as well as other community organizations.

 

REGISTER: http://wamaoctober2013.eventbrite.com

Categories: Monthly Luncheons

Related Posts

Monthly Luncheons

Mystery, Magic & Method Behind Designing Great Logos

Bill Gardner pulls back the curtain. In his newest book Logo Creed, Bill puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs.  Throughout his presentation, Read more...

Monthly Luncheons

Rockin’ Email Marketing ROI

“I want my $28!” What is the $28 referenced in Jessica Best’s presentation title? And, what does it have to do with email ROI? Well, according to Jessica, Director of Data-Driven Marketing at Barkley, email Read more...

Monthly Luncheons

Marketing a Kansas Micro-Brewery

Not long ago Wichita AMA introduced you to wine making and marketing in Kansas, being an equal opportunity organization we would now like to give the floor to a quality Kansas beer. BJ Hunt from the Read more...