Brand Identity and Logo
The American Marketing Association Wichita Chapter today unveiled a new brand identity and logo that reflects both the transformation of the organization and its vision for the future. Wichita is one of 300 professional AMA chapters that will adopt the new brand identity in 2017. The new identity is an outward display of the cohesiveness and mutual support between local chapters and the national brand.
Rapidly-evolving industry
“This is an exciting time to be part of AMA Wichita,” said Cara Kliewer, President of the Wichita AMA Chapter. “We’ve recently reached the 100-member mark by consistently delivering value to our members through educational luncheons with speakers from across town and across the country. As marketing practices rapidly evolve, our organization is doing more to support the members of our profession.”
Positioning
AMA’s new branding reflects the group’s position as the essential community for marketers. The new logo is simple and versatile yet embodies the bias toward action present in the AMA community.
Moving brands forward
“Our new brand tagline, ‘Answers in Action,’ captures the way marketers move businesses and brands forward. AMA Wichita inspires members to greater knowledge, effectiveness and career success,” says Sheree Nikkel Dixon, President-Elect of AMA Wichita.
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