This script will be read at the Wichita Marketing Awards if your entry is selected so be creative!
What was the core, basic problem the entry needed to solve or address? What was/were the objective(s) to address the situation or challenge? This should be a specific, quantifiable statement. Judges will score on how clearly the challenge is stated and whether the objectives are sound, clear and measurable. 200 words or less.
Describe the strategic process behind this project/initiative and what tactics or actions were taken to achieve the objectives. Judges will score how well the strategy and tactics relate to achieving the objectives. 200 words or less.
What measurable results did this entry achieve? Did it achieve the entry’s objectives? It’s extremely important to describe the results in measurable terms to demonstrate the entry’s objectives were achieved. Judges will score on how effective the entry was in producing results that directly tie into the objective(s). 200 words or less.
Please provide a single high-res visual that represents this entry. AMA Wichita will use this visual for judging and during the WMA Ceremony. The recommended graphic file size is 10" x 8". Video files are also supported. The maximum upload size is 64MB. If your video file is too large to upload, you may upload a Word document with a YouTube video link.
Please provide additional collateral to support your submission. This is optional. AMA Wichita will use additional visuals for judging and they may be used for the WMA Ceremony. The recommended file is a 6" x 4" 300 dpi, high-res PDF. The maximum upload size is 64MB. If no file is provided, we will use the file provided in previous field.