The Brand Strategist serves as the primary strategic client contact and is responsible for unearthing and delivering critical insights that guide advertising and marketing communications. This person is responsible for leading the design of the brand strategy for our clients, as well as collaborating with other cross-discipline colleagues to build the firm’s intelligence on our focus industries and relevant science as it relates to Signal Theory. This position reports to the Associate Director of Brand Strategy and works alongside other Brand Strategists, Content Strategists and Data Insights team members.

This role will support the Brand Strategy team in educating and inspiring staff and clients – working with Public Relations, Account Management, Creative and Media disciplines – to deliver resonate work that gets results and is recognized on a local, regional or national level. The person in this role is expected to be self-motivated and highly collaborative. Success for the role will come through success for the team.

The Brand Strategist will:

• Lead: Lead projects to generate engagement and collaboration and build successful relationships with clients and colleagues.
• Think strategically: Write compelling creative briefs that inspire the creative team and provide strategic direction to guide client initiatives. Identify relevant information and organize thoughts that lead to actionable outcomes.
• Push teams (internal and client-based) out of comfort zones.
• Engage clients in business issues that range beyond advertising and marketing.
• Present stories: Formulate clear insights, based on available data and relevant observations, and deliver a succinct POV to internal team and clients.
• Manage relationships: Develop and maintain relationships throughout the firm and with client teams.
• Strong communicator: Apply strong written and verbal communication skills to inspire and engage others in strategic dialogue.
• Communicate ideas clearly, listen actively to feedback, and use it to improve outcomes.
• Solve problems: Identify key challenges and use critical thinking to propose solutions that address client business objectives.

The requirements and experience of a Brand Strategist must have include:

• 2-5 years of experience in Brand Strategy/Account Planning and creative problem solving
• Experience working with qualitative and quantitative research methodologies
• Ability to work directly with clients and develop relationships on behalf of the agency
• Exceptional writing and presentation skills with a strong command of the client subject matter
• Ability to prioritize and juggle multiple deadlines
• Knowledge of database sources (such as MRI/Simmons)
• Capable of independently running projects on a day-to-day basis without manager oversight.