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Everyone loves a good story. Luckily for marketers, Google Analytics tells a great one. The kind of story that can convert into real dollars for business. Jordan Walker, Digital Director at Greteman Group, presented Measurement: Read more...

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Wichita AMA Past Presidents Discuss Strategic Communications

Blog by John Decesaro The discussion at the Wichita American Marketing Association’s first Presidents’ Xchange gathering was as wide-ranging as the topic itself. Communications veteran Vera Bothner of Bothner and Bradley, moderated a discussion on Read more...