Everyone loves a good story. Luckily for marketers, Google Analytics tells a great one. The kind of story that can convert into real dollars for business. Jordan Walker, Digital Director at Greteman Group, presented Measurement: Read more...
The Fat Plant Society’s Kasey Riley offered tips and advice to help both new and experienced writers up their content game. In a noisy world with constant information overload, Riley emphasizes authenticity and quality as Read more...
Blog by John Decesaro The discussion at the Wichita American Marketing Association’s first Presidents’ Xchange gathering was as wide-ranging as the topic itself. Communications veteran Vera Bothner of Bothner and Bradley, moderated a discussion on Read more...