As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the definitive force and voice shaping marketing best and next practices worldwide. Russ Klein has led marketing teams for many of the world’s foremost brand names—holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger King Corporation, Church’s Chicken, and Arby’s Restaurant Group. He’s been named to “top marketer” lists spanning three decades, including his Burger King body of work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s. Under his leadership, his teams’ work-product has received scores of industry awards for excellence with particular distinction for creativity, including a Titanium Lion at Cannes; Russ also led new product innovation teams with three products named New Product of the Year.
Come spend time with Mr. Klein and your fellow marketers. It will be a great time and will no doubt be a learning experience for all who attend.