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Measurement: A Marketer’s Best Tool
September 21, 2017 @ 11:30 am - 1:00 pm
Join AMA Wichita and local Analytics Nerd, Jordan Walker as she demystifies Google Analytics, gives tips on how to set up an effective dashboard and more.
About our presenter
Jordan Walker is the Digital Director at Greteman Group, a Wichita-based marketing and communications agency specializing in aviation. Leading by example, Walker inspires her team of developers and UX designers and promotes innovation, smarter thinking and even-greater audience engagement – simplifying complex digital challenges for less-digital audiences. Her grasp of analytics – Google, Facebook or otherwise – helps justify marketing spends and has increased clients’ return on investment – and market share. Walker was named to Greteman Group’s recently launched Traction leadership team, which was designed to shape the agency’s future strategically.
A 2010 Wichita State University graduate and Shocker basketball fan, Walker serves as an associate board member for Wichita North High School’s Alumni Board and on the Communications Committee for Rainbows United. She also serves on the 2nd Saturday Planning Committee for the Douglas Design District.