Leading in a Social World

Join us as we look at social media through the lens of leadership. Learn how to ditch social media marketing and build social capital.

Leading in a Social World is a presentation and debut book by Aaron Templer. It’s an unexpected look at social media through the lens of leadership. Our world is socially connected in digital spaces like never before. Social capital—measurable, manageable value that’s accessed and shared through social networks—has become an undeniably valuable resource for people and their organizations. But contrary to what many of us marketing people will tell you, socially connected systems reject marketing. Leading in a Social World encourages anyone who’s using the social web as a way to influence and move people that they need to ditch their social media marketing and build social capital—a leadership skill— instead.

About Aaron Templer

Aaron Templer is a polymathic marketing firm owner of Three Over Four, an occasional speaker, first-time book author of Leading in a Social World, and hobby percussionist. Recently awarded The Roger Summit Award from the Association of Independent Information Professionals for “an individual who will inspire and challenge AIIP members … an innovative thinker who stretches the minds and imaginations of the annual conference attendees.”
He is the Past President of the AMA’s Professional Chapters Council, is an AMA Professional Instructor, and a Past President of AMA Colorado. His marketing firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah.