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Print in the Digital Age
April 15, 2021 @ 11:30 am - 12:30 pm
Print Isn’t Dead. Bad print and bad print tactics are. Be smarter and add a digital backbone that lets you track ROI! Innovate and stand out from the crowd! In today’s over-communicated world, email is the go-to tool in the marketer’s toolkit. Direct mail response rates are still much higher than digital methods, yet they have fallen out of favor and brands are spending less on direct mail as a result. This also means there are fewer pieces of direct mail competing for the attention of your customers. By combining smarter print and digital tactics in your campaigns, your response rates will go from undead to very much alive and well.