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The Science and Simplicity of Storytelling

April 16, 2020 @ 11:30 am - 1:00 pm


The Science and Simplicity of Storytelling

More than just a marketing buzzword, storytelling is at the center of our very existence as a civilization. Wars are waged, peace is made, and folklores and fables form the very fabric of our cultures. Cat Poland of Testify Storytelling Services shows us the complex science behind how stories affect the brain while giving practical and simple strategies for finding and telling more powerful stories in your organization.

Three Takeaways:

  • Building a story sharing culture
  • Finding hidden gems
  • Embracing emotions
  • Keeping objectives in mind

Presented by Cat Poland, Testify Storytelling Services

As a writer and communication strategist for the past 15 years, Cat Poland has served a variety of clients and industries, from internationally-renowned design agencies to a network of agricultural cooperatives in Western Kansas and Central Oklahoma. She’s nearly covered it all, but one strategy has remained her favorite–storytelling. Through Testify Storytelling Services, Cat helps clients elevate their testimonials from merely just reviews to compelling, engaging stories that draw readers in for a deeper connection.


  • 11:30am – Welcome
  • 11:35am – Presentation with Cat Poland
  • 12:05pm – Live Q&A with Cat
  • 12:20pm – Wrap up


April 16, 2020
11:30 am - 1:00 pm
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