When should you register for a trademark? It depends.

Presenter Sam Foreman, a business attorney and Special Counsel with Wichita law firm Fleeson Gooing Coulson & Kitch, presented on trademark law and how business owners pursue registering for a trademark and the assessed risks involved.

Several factors must be considered when filing for a trademark and Foreman suggested that businesses ask themselves where they are going with their business and what’s their intent to use their brand. “Peel back the layers. What do you really want to do with this product or service and where?”

According to Foreman, it’s “a business call” whether or not to register one’s branded work because value and risk determines how many steps are involved and the cost associated with getting a registered trademark.

Attendee Brad Painchaud, Director of Business Development at Squid Ink, learned from Foreman’s presentation to err on the side of caution when considering trademark registration.

“It is better to do your research early about a trademark. ‘Is it going to cause confusion for the consumer’ is a great question all marketers and creatives should be asking themselves and their clients before deciding on a brand, logo or other design elements.”

If one does want to apply for trademark, the first step is to use a high level Google search and to look for online asset availability. Applying for a trademark and getting one registered can be time consuming so business owners should be prepared for 6-12 months wait.

“Our government has a desire to protect and keep consumers from being confused. The more famous the greater the trademark protection,” Foreman said.

Related Posts

Luncheon Recap

Recap: Ensure Equal Access to Your Website

“When you create a website that is optimized for accessibility, you make it optimized for everyone.” ~Andy Didyk, Ntara Vice President of Sales and Marketing Andy Didyk opened his presentation with the whys and what Read more...

Luncheon Recap

Recap: “Making Movie Magic” with Carrie Trotter of AMC Theatres

If you want to stay a leader in the movie exhibition industry, you better be innovative and pay close attention to what the data is telling you. Carrie Trotter, VP of Marketing Solutions at AMC Read more...

Luncheon Recap

Recap: Learning to Be Audience-Centric

What you want to talk about isn’t always what your audience wants to hear.  Simple concept, but are we as marketers truly listening to what resonates with our audience? At the January AMA Wichita luncheon Read more...