AMA Wichita held an Email Marketing 101 presentation at Envision today featuring Abbey Buergler of Barkley Agency in KC. Contrary to growing belief, email is not dead. For every $1 spent on email marketing, businesses profit an average of $20! We crammed information along with a delicious deconstructed Cobb salad as Abbey broke down the best strategies for email marketing based on Barkley’s own research and data. Below 👇are our own deconstructed takeaways from the informative lunch.

Thanks for feeding our bellies and our brains! 🍽️🧠

  1. Design – use 40:60 ratio of text to imagery.
  2. Writing – Batman is the subject line and Robin is the pre-header! 🦇🐦 Clarity trumps clever in subject lines!
  3. Reach – NEVER buy email addresses! Grow your list organically with signup forms or popovers displaying benefits.
  4. Level up – use your data to personalize, segment to like-minded users, narrow down interests, send automated emails.
  5. Test, test, and test again! – create a hypothesis with variables including the effectiveness of words, colors of buttons, etc. After all, isn’t marketing one big ongoing science experiment?

Julie Hannemann, Lee Media Group

Related Posts

Luncheon Recap

Recap: Marketing Research

“Sometimes it’s beneficial to use research to get out of your company’s internal mindset,” explained Dr. Lisa Parcell, director of The Research Partnership at Wichita State University. Dr. Parcell went on to explain the benefits Read more...

Luncheon Recap

Recap: Ensure Equal Access to Your Website

“When you create a website that is optimized for accessibility, you make it optimized for everyone.” ~Andy Didyk, Ntara Vice President of Sales and Marketing Andy Didyk opened his presentation with the whys and what Read more...

Luncheon Recap

Recap: Learning to Be Audience-Centric

What you want to talk about isn’t always what your audience wants to hear.  Simple concept, but are we as marketers truly listening to what resonates with our audience? At the January AMA Wichita luncheon Read more...