AMA Wichita held an Email Marketing 101 presentation at Envision today featuring Abbey Buergler of Barkley Agency in KC. Contrary to growing belief, email is not dead. For every $1 spent on email marketing, businesses profit an average of $20! We crammed information along with a delicious deconstructed Cobb salad as Abbey broke down the best strategies for email marketing based on Barkley’s own research and data. Below 👇are our own deconstructed takeaways from the informative lunch.

Thanks for feeding our bellies and our brains! 🍽️🧠

  1. Design – use 40:60 ratio of text to imagery.
  2. Writing – Batman is the subject line and Robin is the pre-header! 🦇🐦 Clarity trumps clever in subject lines!
  3. Reach – NEVER buy email addresses! Grow your list organically with signup forms or popovers displaying benefits.
  4. Level up – use your data to personalize, segment to like-minded users, narrow down interests, send automated emails.
  5. Test, test, and test again! – create a hypothesis with variables including the effectiveness of words, colors of buttons, etc. After all, isn’t marketing one big ongoing science experiment?

Julie Hannemann, Lee Media Group

Related Posts

Luncheon Recap

Recap: Grow your Business with Digital Marketing

 “Digital marketing is a living project that you have to continuously nurture to get the results you’re looking for.” ~Cassandra Bryan, Creative Director and Founder of cb{d} Cassandra Bryan Design. AMA Wichita is honored Read more...

Luncheon Recap

Recap: Adventures in Social Media Marketing

“The most human company wins.”~Mark Schaefer, Executive Director of Shaefer Marketing Solutions LLC and Adjunct Marketing Professor at Rutgers University The quote may seem short, but it’s essentially all you need to know. Our morning Read more...

Luncheon Recap

Recap: Super Bowl Ad Review Panel

At the February luncheon, Jeremy Luginbill of Lifeboat Creative, Jonathan Wood of Howerton+White and Jennifer Cole of depICT Media shared behind-the-scenes insights and critiques of commercials from the Super Bowl. Aaron Wirtz of CurveBreak led the Read more...