BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMA Wichita - ECPv6.17.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://amawichita.org
X-WR-CALDESC:Events for AMA Wichita
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20200308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20201101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20210314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20211107T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20220313T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20221106T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20230312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20231105T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220120T113000
DTEND;TZID=America/Chicago:20220120T123000
DTSTAMP:20220110T010240Z
CREATED:20220109T000846Z
LAST-MODIFIED:20220110T010240Z
UID:10000147-1642678200-1642681800@amawichita.org
SUMMARY:Elevate Your Brand & Set Your Business Apart
DESCRIPTION:Register Today \nAre you ready to elevate your brand and set your business apart in 2022? Unlock the secrets of branding and discover how to make meaningful connections with your customers while creating raving fans in this presentation with Chief Brand Strategist Jacob Christian of Storytime Branding. You’ll learn about common brand misconceptions\, the brand process\, and how to analyze your brand. Get the tools to create a brand mission statement that will help guide your business and marketing strategy forward in the new year. \n \nJacob Christian\, Chief Brand Strategist at Storytime Branding \nJacob Christian is Chief Brand Strategist and founder of Storytime Branding\, a branding agency serving the Midwest. At Storytime Branding\, Jacob helps companies understand and craft impactful brands. On his YouTube Channel\, he’s known as Designer Fourteen\, where he helps teach and inspire other creative professionals to achieve their dreams\, whether that’s through improving their skillsets\, landing more clients\, or better understanding how to sell their work.
URL:https://amawichita.org/event/2022-01-20-elevate-your-brand-set-your-business-apart/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2022/01/January22_Facebook-01.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211118T113000
DTEND;TZID=America/Chicago:20211118T123000
DTSTAMP:20211018T205842Z
CREATED:20210910T005541Z
LAST-MODIFIED:20211018T205842Z
UID:10000143-1637235000-1637238600@amawichita.org
SUMMARY:How to Turn More of Your Website Visitors into Leads
DESCRIPTION:Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media\, an award-winning 40-person digital agency in Chicago. Over the past 20 years\, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 470+ articles on content strategy\, search engine optimization\, influencer marketing\, visitor psychology and analytics. \nWhy aren’t more of your visitors converting? \nDriving traffic is a lot of work. And it’s wasted work if your site doesn’t convert your visitors into leads and customers. \nHere’s the good news: Many of the fixes are simple. You may be able to improve your conversion rate without expensive design or programming changes. We’re starting with content and calls to action. \nKey takeaways: \nThis is 20 years’ experience planning 1000+ websites in a one-hour webinar. In this session\, we’ll break down the big factors in conversion optimization. You’ll learn how to: \n\nUse Analytics to look for leaks in the bucket\n\n\nUse content to compel more visitors to convert\n\n\nUse the latest lead gen tools to engage with visitors\nUse questions to discover psychological triggers\n\nThis session is about getting more juice from every squeeze. You’ll leave with new ideas for maximizing the value of every visit and every one of your digital marketing efforts. \nRegister for this event
URL:https://amawichita.org/event/2021-11-18-lead-generation-with-andy-crestodina/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2021/09/November21.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211021T113000
DTEND;TZID=America/Chicago:20211021T123000
DTSTAMP:20211018T205852Z
CREATED:20210910T203118Z
LAST-MODIFIED:20211018T205852Z
UID:10000144-1634815800-1634819400@amawichita.org
SUMMARY:Hitting Marketing Out of the Park: A Wichita Wind Surge Insider Perspective
DESCRIPTION:About this event\n\n\nKatie Woods has spent more than a decade in minor league baseball\, but this season was unlike any other. Not only did she move halfway across the country to join the Wichita Wind Surge’s leadership team as the Director of Marketing & Community Engagement\, she did so just before the team’s inaugural season in the new Riverfront Stadium. In this session\, she’ll recount the challenges and opportunities she faced – including the sometimes daily curveballs thrown at her due to the pandemic. Marketers in any industry can learn from the lessons in multi-channel marketing\, relationship-building\, community engagement\, and adjusting on the fly. \nRegister for this event \nIn this presentation\, you’ll learn: \n\nThe unique opportunities and challenges in sports marketing\n\n\nThe challenges and lessons in building a new ballpark and engaging a new community\n\n\nHow to leverage community and corporate partnerships\n\n\nHow to create an event that keeps people talking (and coming back)\n\n\nHow to create a layered marketing strategy\n\n\nHow to use social media and local influencer relationships to amplify marketing efforts\n\n\nHow to adjust on the fly\n\n\nThe elements of the Wind Surge’s one-week playoffs marketing plan
URL:https://amawichita.org/event/2021-10-21-hitting-marketing-out-of-park/
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2021/09/October21-01.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210722T113000
DTEND;TZID=America/Chicago:20210722T123000
DTSTAMP:20211018T205900Z
CREATED:20210717T160016Z
LAST-MODIFIED:20211018T205900Z
UID:10000141-1626953400-1626957000@amawichita.org
SUMMARY:Jumpstart Your LinkedIn Lead Generation Strategy
DESCRIPTION:Business professionals invest time on LinkedIn. They’re looking for content that helps them solve a professional problem — and if your content fits the bill\, the results can be rewarding. Studies show that 80% of B2B leads come from LinkedIn\, and 94% of B2B marketers use LinkedIn to distribute content. \nOn LinkedIn\, B2B marketers like you can find their next business partner\, introduce their company to potential customers\, and attract star talent to join their companies as employees. From entry-level professionals to influencers\, to experienced decision-makers\, everyone you would ever want to target is on LinkedIn. \nAlthough LinkedIn has traditionally been known as a B2B network\, the platform is ripe for B2C brands looking for better ways to connect with their target audiences. LinkedIn can also be an alternative to Facebook for B2C brands wanting to connect organically and educate users about their high-ticket products. \nTopics  \n\nStrengthen Your Business Profile \nRepurpose Content Used on Other Channels to Generate Leads \nSupercharge Your Posts to Increase Your Visibility \nOrganic/Paid Lead Generation \nLeverage Employees LinkedIn Profiles to Increase Brand Awareness \n\nResults \nHere’s what you’ll learn at this workshop:   \n\nHow to Drive Traffic to Your Website \nIdentify Quality Leads \nHow to Share Thought-Leadership Content to Increase Followers \nGrow Awareness of Your Brand\n\nBio:\nCarolyn Dickerson is a Digital Marketing Consultant and Certified Technical Trainer. With years of experience in strategic planning and digital marketing\, she has experience working across a wide variety of industries and disciplines. She holds an MBA from Thomas University with an Associate Degree in Computer Science and is a Certified Technical Trainer (CompTIA CTT+). \nCarolyn has the unique ability to strategically review an organization’s assets for opportunities and stumbling blocks\, and turn them into stepping stones. She keeps the focus on increasing leads\, conversions and sales using digital and traditional tactics integrated across marketing\, business development\, and IT.   \n\nManaged 100+ projects ranging from $100K-$2.5 M on budget and on time\nSuccessfully executed redesign and migration projects on over 850+ websites\, minimizing loss of data and optimizing for leads and revenue \n1000+ hours of presenting and training on a wide variety of subjects including digital marketing\, SEO\, pay-per-click\, lead generation\, LinkedIn\, and more\n\nAs a lifelong learner and contractor\, she is always finding new resources and tools to make the most of marketing dollars to increase sales and customer satisfaction. An early adopter of LinkedIn\, Carolyn has a vast network through which to forge connections for support of job seekers\, businesses\, and innovative ideas. \nShe believes that it is important to give back to our community\, so she continues to volunteer on the MARCOM and Technology Committees for the Cincinnati Chapter of the American Marketing Association (AMA Cincinnati) and contributes to Workforce Development initiatives for the Kenton County Public Library. \nMore background on Carolyn is available on LinkedIn.com or WebWizardMarketing.com. 
URL:https://amawichita.org/event/2021-07-17-jumpstart-your-linkedin-lead-generation-strategy/
LOCATION:Wichita\, United States
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2021/07/July21-01.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210520T113000
DTEND;TZID=America/Chicago:20210520T123000
DTSTAMP:20211018T205910Z
CREATED:20210505T164038Z
LAST-MODIFIED:20211018T205910Z
UID:10000139-1621510200-1621513800@amawichita.org
SUMMARY:So You Want to Know...Answers to your analytics and ROI Questions
DESCRIPTION:About this Event\nYou’ve heard the saying work smarter\, not harder but that’s probably easier said than done. As communicators we’re busy telling stories\, pumping out emails\, posting on social media and trying to squeeze in some training time to keep up with the constantly changing online environment. Sometimes it’s just tough to take a step back and evaluate how things are truly working.\nThe thing is\, marketing today is highly measurable and understanding how those tactics perform against our customer journey can help us streamline our efforts. We just need to know what questions to ask and where to look for those answers.\nIn our next session\, we’ll meet with past AMA presenter\, Jordan Walker\, who brings a passion and curiosity to marketing analytics. Together\, we’ll go through some of the questions that she recommends marketers should ask and how to identify the right data points to uncover meaningful insights.\nSo pack your detective hat and an open mind as we discover just how we can use metrics to drive our next campaign.\nDo you have a specific question you’d like to explore? Send those to Angela.Cato@ymcawichita.org by May 17 for consideration. \nAbout Jordan\nJordan Walker is the owner of Bondfire Strategy. She is most known for her key strengths in customer experience strategy\, marketing measurement and campaign optimization. Others\, however\, might say that her key strength is striking up conversation – and that’s fine by her\, too. For Jordan\, connecting with passionate leaders in the community fuels her the most.\nHaving spent more than a decade working with organizations of all sizes – from nonprofit to Fortune 500 companies – she realized that oftentimes marketers are so busy executing tactics that they don’t have the time to realize the full customer journey.\nThrough Bondfire Strategy\, Jordan is now focused on partnering with businesses to optimize efforts by aligning organizational goals to customer-focused planning and measurable marketing tactics.\nShe’s been recognized for her efforts including Wichita AMA’s 2019 Agency Marketer of the Year and Wichita Business Journal’s 40 under 40. As an active member of W Young Professionals\, she leads the Civic Engagement sub-committee whose goal is to inspire young people to be more active in the conversations and decisions that shape our city.\nWhen Jordan isn’t at her desk analyzing results\, you might find her tilling up dirt in the garden\, hitting the road to one of our many state and national parks\, or reading a book on the patio at one of our fine local establishments.
URL:https://amawichita.org/event/2021-05-20-so-you-want-to-know-answers-to-your-analytics-and-roi-questions/
LOCATION:Wichita\, United States
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2021/05/May21-01.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210415T113000
DTEND;TZID=America/Chicago:20210415T123000
DTSTAMP:20211018T205920Z
CREATED:20210416T154158Z
LAST-MODIFIED:20211018T205920Z
UID:10000138-1618486200-1618489800@amawichita.org
SUMMARY:Print in the Digital Age
DESCRIPTION:Print Isn’t Dead. Bad print and bad print tactics are. Be smarter and add a digital backbone that lets you track ROI! Innovate and stand out from the crowd! In today’s over-communicated world\, email is the go-to tool in the marketer’s toolkit. Direct mail response rates are still much higher than digital methods\, yet they have fallen out of favor and brands are spending less on direct mail as a result. This also means there are fewer pieces of direct mail competing for the attention of your customers. By combining smarter print and digital tactics in your campaigns\, your response rates will go from undead to very much alive and well.
URL:https://amawichita.org/event/2021-04-15-print-in-the-digital-age/
LOCATION:Wichita\, United States
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2021/04/April21-01.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210318T113000
DTEND;TZID=America/Chicago:20210318T123000
DTSTAMP:20211018T205926Z
CREATED:20210115T203758Z
LAST-MODIFIED:20211018T205926Z
UID:10000136-1616067000-1616070600@amawichita.org
SUMMARY:Convince the C-Suite that Marketing Matters in 2021
DESCRIPTION:Join us as we hear from Fred Ehle\, Chief Growth Officer\, Jockey International. Event details and Zoom link to come!
URL:https://amawichita.org/event/2021-03-18-convince-the-c-suite-that-marketing-matters-in-2021/
LOCATION:Wichita\, United States
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2021/01/March21-01.jpg
END:VEVENT
END:VCALENDAR