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DTSTART;TZID=America/Chicago:20200416T113000
DTEND;TZID=America/Chicago:20200416T130000
DTSTAMP:20191218T163256Z
CREATED:20191218T163256Z
LAST-MODIFIED:20191218T163256Z
UID:10000128-1587036600-1587042000@amawichita.org
SUMMARY:The Science and Simplicity of Storytelling
DESCRIPTION:The Science and Simplicity of Storytelling\nMore than just a marketing buzzword\, storytelling is at the center of our very existence as a civilization. Wars are waged\, peace is made\, and folklores and fables form the very fabric of our cultures. Cat Poland of Testify Storytelling Services shows us the complex science behind how stories affect the brain while giving practical and simple strategies for finding and telling more powerful stories in your organization. \nThree Takeaways: \n\nBuilding a story sharing culture\nFinding hidden gems\nEmbracing emotions\nKeeping objectives in mind\n\nPresented by Cat Poland\, Testify Storytelling Services\nAs a writer and communication strategist for the past 15 years\, Cat Poland has served a variety of clients and industries\, from internationally-renowned design agencies to a network of agricultural cooperatives in Western Kansas and Central Oklahoma. She’s nearly covered it all\, but one strategy has remained her favorite–storytelling. Through Testify Storytelling Services\, Cat helps clients elevate their testimonials from merely just reviews to compelling\, engaging stories that draw readers in for a deeper connection. \nAgenda\n\n11:30am – Welcome\n11:35am – Presentation with Cat Poland\n12:05pm – Live Q&A with Cat\n12:20pm – Wrap up
URL:https://amawichita.org/event/2020-04-16-science-and-simplicity-of-storytelling/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/12/AprilAMA-updated.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200206T113000
DTEND;TZID=America/Chicago:20200206T130000
DTSTAMP:20191218T162830Z
CREATED:20191218T162830Z
LAST-MODIFIED:20191218T162830Z
UID:10000126-1580988600-1580994000@amawichita.org
SUMMARY:2020 Super Bowl Ad Panel
DESCRIPTION:Some watch the Super Bowl for the game\, others watch it for the commercials! Get ready to be entertained as our panel of experts takes a look at these multi-million dollar spots! They’ll discuss their design\, messaging\, video craftsmanship and creative content. This is always one of our most popular annual programs\, so don’t miss out! \nOur 2020 Super Bowl Ad Review Panel:\n\nJillian Carrol – KSN Good Day Kansas\nMandy Foust – WSU Tech\nLuis Rodriguez – Method Productions\nSean Cash – Friends University\nNathan Ebert – BG Products\n\nFollow the link for event parking information.
URL:https://amawichita.org/event/2020-02-06-super-bowl-ad-panel/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/12/WAMA_February20-01.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200116T113000
DTEND;TZID=America/Chicago:20200116T130000
DTSTAMP:20191218T152739Z
CREATED:20191218T152739Z
LAST-MODIFIED:20191218T152739Z
UID:10000125-1579174200-1579179600@amawichita.org
SUMMARY:Website Accessibility
DESCRIPTION:Far from being an afterthought\, accessibility considerations are now a priority in website design\, and they ensure that users across all levels of need can connect with your brand comfortably and confidently.\nDigital Accessibility\nWhy accessibility-first is the new mobile-first for websites.\nDid your brand ignore mobile devices for too long? Or did it dive in head-first and reap the benefits? Accessibility for websites – a process that ensures people with disabilities have equal access – is every bit as important as optimization for mobile devices\, for but reasons that aren’t nearly as obvious.\nJoin Ntara VP of Sales & Marketing Andy Didyk for an interactive discussion of how accessibility plays a role in the way users interact with your brand on digital channels. You’ll learn why this important\, the consequences of inaction and the best way to get started.\nAbout Ntara:\nFounded in 1999 and located in Johnson City\, Tennessee\, Ntara is a digital agency specialized in website strategy and development for companies that are ready to create the digital ecosystem they need to succeed in their market. Its clients include General Electric\, Microsoft\, Vidal Sassoon\, UPS\, Dow Chemical\, Beautyrest\, the United States Department of Energy\, IHG InterContinental Hotels Group\, Nationwide Mutual Insurance Company and the Massachusetts Institute of Technology (MIT). Ntara is comprised of a diverse range of digital experts including e-commerce strategists\, creative designers\, front and back end developers\, business and data analysts\, marketing campaign managers\, information architects\, SEM/SEO practitioners\, client service managers\, client researchers\, industry experts and more.
URL:https://amawichita.org/event/2020-01-16-website-accessibility/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/12/AMA_January20.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191120T080000
DTEND;TZID=America/Chicago:20191120T113000
DTSTAMP:20190925T225917Z
CREATED:20190925T225917Z
LAST-MODIFIED:20190925T225917Z
UID:10000123-1574236800-1574249400@amawichita.org
SUMMARY:Adventures in Social Media Marketing with Mark Schaefer
DESCRIPTION:AMA Wichita together with Digital Wichita presents Adventures in Social Media Marketing: a training with Mark Schaefer\nAbout the Event\nPosts\, stories\, live video and algorithms\, oh my! The ever-changing world of social media marketing can be challenging for even the most seasoned marketers. Enter Mark Schaefer. He’s an internationally recognized speaker and author who just released his best-selling book\, Marketing Rebellion. He’s going to share how top brands are winning with social media and the secret to connecting with customers who are rebelling against a constant stream of marketing noise. Mark has worked with companies such as Microsoft\, Verizon and Adidas and has been featured by media outlets including NPR\, CNN\, The New York Times and Fast Company. Don’t miss this rare opportunity to learn from one of the top thought leaders in the marketing industry! The adventure begins November 20!
URL:https://amawichita.org/event/adventures-in-social-media-marketing-with-mark-schaefer/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/09/Mark-Schaefer-image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191017T113000
DTEND;TZID=America/Chicago:20191017T130000
DTSTAMP:20190611T215819Z
CREATED:20190611T215819Z
LAST-MODIFIED:20190611T215819Z
UID:10000122-1571311800-1571317200@amawichita.org
SUMMARY:Pami Bhullar\, Stainmaster-Invista
DESCRIPTION:Join us as we hear from Pami Bhullar on Customer Experience!
URL:https://amawichita.org/event/pami-bhullar-stainmaster-invista/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/06/October-graphic-2019-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190919T113000
DTEND;TZID=America/Chicago:20190919T130000
DTSTAMP:20190611T215708Z
CREATED:20190611T215708Z
LAST-MODIFIED:20190611T215708Z
UID:10000121-1568892600-1568898000@amawichita.org
SUMMARY:L. Michelle Smith\, No Silos Communications
DESCRIPTION:The mass market is new and getting even more complex with a massive shift in demographics.  There is a case for culture in marketing\, and it’s important that brands are tuned into nuances that can either make or break your reputation. There is money to be made and there are dollars at risk. How will you approach the new mass-market? Everyone who touches marketing in an organization or company needs to be aligned and working together. This talk will show you how.\n \nParking Information
URL:https://amawichita.org/event/l-michelle-smith-no-silos-communications/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/06/September-graphic-2019.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190815T113000
DTEND;TZID=America/Chicago:20190815T130000
DTSTAMP:20190611T215626Z
CREATED:20190611T215626Z
LAST-MODIFIED:20190611T215626Z
UID:10000120-1565868600-1565874000@amawichita.org
SUMMARY:Trooper Ben Gardner
DESCRIPTION:Pull over and sign up now! #TweetingTrooper Ben Gardner of the Kansas Highway Patrol has the ticket to help you better connect with your audience on Twitter! Learn how he built relationships with followers from all over the world and overcame difficulties to make a significant impact on public safety. And\, be sure to checkout Trooper Ben on Twitter! \nParking\n \nTake the Rock Rd. exit\, staying on the frontage road all the way to the Turnpike. Prior to going through the toll booth\, turn left into the Kansas Turnpike Headquarters drive  (be cautious as you crossing into oncoming traffic). Drive down the hill to the Headquarter building and go in the front door off the highlighted parking lot. Going west on Kellogg\, take the Rock Rd exit and do a U-turn to get on the frontage road. Follow the same directions to get to the building.
URL:https://amawichita.org/event/trooper-ben-gardner/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/06/Aug-2019-Luncheon-opt.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190718T113000
DTEND;TZID=America/Chicago:20190718T130000
DTSTAMP:20190611T215430Z
CREATED:20190611T215430Z
LAST-MODIFIED:20190611T215430Z
UID:10000119-1563449400-1563454800@amawichita.org
SUMMARY:Email Marketing 101
DESCRIPTION:Take your email marketing to the next level! Learn how to avoid the spam filter and land in the inbox\, write subject lines that make people want to open and test your email campaigns to achieve success!\nAbbey has served as the head of Hallmark’s retailer (B2B) email program and recently accepted a new position at Barkley Advertising in Kansas City. She previously led email marketing strategy and execution for clients including Dairy Queen\, Wingstop\, Spirit Airlines and BlueCross and Blue Shield.\n📄 Envison Visitor Parking Map
URL:https://amawichita.org/event/email-marketing-101-abbey-buergler-barkley/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/06/AMA_2019-07-Email-Marketing-101.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190620T113000
DTEND;TZID=America/Chicago:20190620T130000
DTSTAMP:20190130T181844Z
CREATED:20190130T181844Z
LAST-MODIFIED:20190130T181844Z
UID:10000117-1561030200-1561035600@amawichita.org
SUMMARY:Wichita Marketing Awards 2019
DESCRIPTION:Wichita Marketing Awards is coming up on Thursday\, June 20\, 2019\nAMA Wichita welcomes keynote speaker\, Gerry Killeen whose agency helped create the AFLAC duck campaign.\nIn September of 1997\, Gerry and two business partners founded The Kaplan Thaler Group\, a start-up advertising agency in the 3rd floor brownstone of Linda Kaplan Thaler. The agency began with 5 people and one account\, Clairol Herbal Essences. In 1999\, the agency won the AFLAC account by creating the AFLAC duck\, a campaign that raised awareness of the brand to over 90%\, second only to Coca-Cola. The agency grew to 200 people\, and a creative department of 50\, creating advertising for Wendy’s\, US Bank\, Toys ‘R Us and other national accounts.\nThe Wichita Marketing Awards and Marketer of the Year will also be celebrated. Please join us for this exciting event!
URL:https://amawichita.org/event/wichita-marketing-awards-2019/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon,Marketer of the Year
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/04/Marketer-of-the-Year-Updated-Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190502T170000
DTEND;TZID=America/Chicago:20190502T190000
DTSTAMP:20190130T181758Z
CREATED:20190130T181758Z
LAST-MODIFIED:20190130T181758Z
UID:10000116-1556816400-1556823600@amawichita.org
SUMMARY:Pink Goldfish with Stan Phelps
DESCRIPTION:It’s time to get weird! Stan Phelps is the author of ten books including Pink Goldfish which teaches you how to defy normal\, exploit imperfection and captivate your customers! If you want to help your company stand out in a crowded marketplace\, you don’t want to miss this opportunity to learn from Stan. He is a Forbes Contributor\, TEDx Speaker and IBM Futurist focusing on how customer experience and employee engagement can drive differentiation\, increase loyalty and create word of mouth in business. \nMeanwhile\, we’re getting weird with our event format! Come wind down with us after work and enjoy two free drink tickets as part of your price of admission!
URL:https://amawichita.org/event/pink-goldfish-with-stan-phelps/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/01/pink-goldfish-v02-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190321T113000
DTEND;TZID=America/Chicago:20190321T130000
DTSTAMP:20190130T181708Z
CREATED:20190130T181708Z
LAST-MODIFIED:20190130T181708Z
UID:10000115-1553167800-1553173200@amawichita.org
SUMMARY:Eisenhower Airport / Allegiant Airlines
DESCRIPTION:Ever wondered what it’s like to promote a major airline? Well\, buckle up! You’re about to find out! Kimberly Schaefer\, Director of Public Relations for Allegiant Airlines\, will take us behind the scenes for a bird’s eye view. It’s a unique opportunity to hear from one of aviation’s top marketing experts. Get ready to have some fun and learn a lot without having to go through security!
URL:https://amawichita.org/event/eisenhower-airport-allegiant-airlines/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/01/March-Luncheon-Graphic-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190219T113000
DTEND;TZID=America/Chicago:20190219T130000
DTSTAMP:20180913T192351Z
CREATED:20180913T192351Z
LAST-MODIFIED:20180913T192351Z
UID:10000112-1550575800-1550581200@amawichita.org
SUMMARY:Rescheduled! Super Bowl Ads After Show Ad Panel
DESCRIPTION:Some watch the Super Bowl for the game\, others watch it for the commercials! Get ready to be entertained as our panel of experts takes a look at these multi-million dollar spots! They’ll discuss their design\, messaging\, video craftsmanship and creative content. This is always one of our most popular annual programs\, so don’t miss out!
URL:https://amawichita.org/event/2019-02-07-super-bowl-ad-panel/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/09/unnamed-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190117T113000
DTEND;TZID=America/Chicago:20190117T130000
DTSTAMP:20190102T144336Z
CREATED:20190102T144336Z
LAST-MODIFIED:20190102T144336Z
UID:10000114-1547724600-1547730000@amawichita.org
SUMMARY:Learning to Be Audience-Centric
DESCRIPTION:Leaning to be Audience-Centric\nAs platforms continue to segment and audiences are divided into smaller groups with more varied interests\, Koch Communications Marketing is looking for more effective ways to deliver content. Through the use of data\, technology and experimentation\, we are looking to deliver content to audiences where\, when and how they want it. \nIn this presentation you’ll learn: \n\nWhat you want to talk about isn’t always what your customers are interested in hearing\nExperimentation is key\, and failure is often more valuable than success
URL:https://amawichita.org/event/learning-to-be-audience-centric/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2019/01/unnamed.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20181115T113000
DTEND;TZID=America/Chicago:20181115T130000
DTSTAMP:20180913T191955Z
CREATED:20180913T191955Z
LAST-MODIFIED:20180913T191955Z
UID:10000111-1542281400-1542286800@amawichita.org
SUMMARY:Stretching Your Marketing Budget
DESCRIPTION:Small Business & Entrepreneur Marketing\nWhether you’re an emerging entrepreneur or a growth-minded small business\, getting the most from the time and money you invest in marketing is critical. This presentation gives you a tried and true approach to prioritizing your marketing buck while throwing in some tips and tricks for helping a little go a long way. Working with entrepreneurs and small businesses across the country\, Jeff Randolph has brought big-brand strategy to growth-minded businesses that want (and need) to do more with less. Attendees will walk away with the top\, proven strategies for maximizing your marketing efforts. As an added CMO-geek measurement tool\, attendees will be introduced to a maturity model approach to measuring the health of your marketing efforts.\nIn this presentation you’ll learn: \n\nThe marketing traps unique to small businesses and entrepreneurs\nHow and where to focus your efforts to maximize returns\nWhich free marketing tools are your best friends\nWhen asking for help and spending money is the right thing to do\n\nCo-sponsored by Startup Grind Wichita and WIBA.
URL:https://amawichita.org/event/2018-11-15-stretching-your-marketing-budget/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/09/AMA-Updated-Nov-Luncheon.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20181018T113000
DTEND;TZID=America/Chicago:20181018T130000
DTSTAMP:20180913T191713Z
CREATED:20180913T191713Z
LAST-MODIFIED:20180913T191713Z
UID:10000110-1539862200-1539867600@amawichita.org
SUMMARY:Marketing Research: What can it do for you?
DESCRIPTION:Good business decisions\, particularly good marketing decisions\, should be grounded in research. The Research Partnership has been helping local\, regional\, and national clients make better business decisions for over 30 years. Recently relocated to Wichita State University\, we now have a brand new facility and an expanded pool of experts to help you.\nDr. Lisa Parcell\, Director of TRP\, and Robin Mishler\, Director of Operations\, will explain how marketing research can help guide your business. Have a new ad you want to test before it releases? We can help with that. Want to change your company name or rebrand your product? We can help with that. Thinking about launching a new product or tweaking an existing one? We can help with that\, too.\nDifferent problems require different approaches and we regularly use a wide variety of research methodologies to answer the questions our clients want to know. We will walk through the services and methodologies we provide\, giving examples along the way that show the range of ways we can get you the information you need to know.
URL:https://amawichita.org/event/2018-10-18-marketing-research/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/09/Oct-Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20181002T113000
DTEND;TZID=America/Chicago:20181002T133000
DTSTAMP:20180921T173817Z
CREATED:20180921T173817Z
LAST-MODIFIED:20180921T173817Z
UID:10000113-1538479800-1538487000@amawichita.org
SUMMARY:AMA Marketing Week Lunch Meet Up
DESCRIPTION:We’re kicking-off 2018 AMA Marketing Week with a Meet-Up and Livestream session provided by AMA Virtual Conference.\nJoin us for FREE PIZZA and livestream presentation: The AI-empowered Marketer: 3 ways marketing will benefit from AI\, presented by Jennifer Lo Chan\, VP of Integrated Marketing at Wells Fargo.\nThe Plan:\n11:30- Lunch and networking\nNoon- Introductions and announcements\n12:15- Livestream presentation by AMA Virtual Conference\n1:15- Presentation recap and closing remarks\nLimited seating available! Reserve your tickets now!
URL:https://amawichita.org/event/ama-marketing-week-lunch-meet-up/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/09/2018-10-mw-lunch.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180920T113000
DTEND;TZID=America/Chicago:20180920T130000
DTSTAMP:20180829T200654Z
CREATED:20180829T200654Z
LAST-MODIFIED:20180829T200654Z
UID:10000109-1537443000-1537448400@amawichita.org
SUMMARY:Finding Your Voice: How to Write Authentically to Engage and Retain
DESCRIPTION:This presentation will address how vital it is for all marketers to develop and hone an authentic writing voice to effectively promote themselves and/or the organizations they serve. In the age of digital information and information overload\, creating compelling content is utterly vital to connecting with customers and provides a brilliant opportunity to enhance your personal or professional brand. \n While “authenticity” has become a marketing buzz word in recent years\, data supports that quality\, authentic\, educational content for B2B and B2C organizations increases CTRs (click through rates) and brand engagement. Rather than regurgitating what others in the field are writing\, this session will walk participants through the actual steps and practices for creating engaging\, authentic\, content that aligns with the brand yet still reads as “human.” \nFrom searching for and finding compelling content (outside the realm of content marketing) to developing habits that will enable consistent production of quality content\, to promoting and repurposing the most effective content on your site\, Kasey will walk you through the process of writing to engage and retain. \n Kasey prefers to engage the audience when speaking to groups to please feel free to bring questions\, interrupt her at any time and share your tips with others in the audience. \nThree Key Takeaways \n1) how to overcome “writer’s block” and produce content consistently \n2) tips and tricks that communicate authenticity \n3) how to utilize and refresh content you have previously developed and repurpose so as to engage and retain stakeholders. *this is particularly useful for new writers (and/or marketers who need to be writing but struggle and cannot find the time) so they can start off utilizing best practices.
URL:https://amawichita.org/event/finding-your-voice-how-to-write-authentically-to-engage-and-retain/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/08/AMA-Sept.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180816T113000
DTEND;TZID=America/Chicago:20180816T130000
DTSTAMP:20180731T173944Z
CREATED:20180731T173944Z
LAST-MODIFIED:20180731T173944Z
UID:10000108-1534419000-1534424400@amawichita.org
SUMMARY:How to Break Out on Social Media
DESCRIPTION:How can you stand out in a world where there are 6\,000 tweets sent every second? Brianna Anderson of Copp Media Services will break down social strategies in successful content that will help you better engage consumers and become a thumb stopper.
URL:https://amawichita.org/event/how-to-break-out-on-social-media/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/07/AMA-Aug-2018.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180719T113000
DTEND;TZID=America/Chicago:20180719T130000
DTSTAMP:20180103T023339Z
CREATED:20180103T023339Z
LAST-MODIFIED:20180103T023339Z
UID:10000105-1531999800-1532005200@amawichita.org
SUMMARY:AMA Wichita Loud Tables
DESCRIPTION:Energy is infectious – and so are ideas! Share and learn with your local marketing peers at our brand-new Loud Table event. Pick your top three favorite topics as you rotate tables and take some great ideas back to the office!\nTopics include: \n\nSearch-engine optimization\nMarketing measurement\nStorytelling in content marketing\nSocial media marketing\nEvent planning\nPersonal branding\n\nDon’t miss this one-of-a-kind event!
URL:https://amawichita.org/event/2018-07-loud-tables-luncheon/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/01/AMA_July-Luncheon-01.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180517T113000
DTEND;TZID=America/Chicago:20180517T130000
DTSTAMP:20180306T212835Z
CREATED:20180306T212835Z
LAST-MODIFIED:20180306T212835Z
UID:10000106-1526556600-1526562000@amawichita.org
SUMMARY:Retail Marketing: Alive and Well
DESCRIPTION:Presentation Highlights\n\nCountering the False Narrative\nThe truth about Omni Channel\, Show-rooming and Web-rooming\nMacro-economic indicators\, Generational population & psychographic\, and other Numerical Facts\nCheaper to Buy and Cheaper to Advertise … Physical Store Facts\nWhat does the future hold?\n\n\nAbout our Speaker\nAs Vice President of Business Development for SIMON’s Midwest Region\, Josh Ginsburg has responsibility for working with nearly 25 Marketing Directors across 30 malls (spread through seven states)\, leading a team of four Area Directors of Business Development (Chicago and Indianapolis) and individually working with consumer marketing client organizations\, retailers and their agencies that reside within. Leveraging the more than 2 Billion annual shopper visits\, and roughly 100 Million unique shoppers across SIMON’s U.S. malls\, together with a mix of assets that include Space\, Sponsorship opportunities and Media\, Josh has helped a number of brands effectively tell their story. Prior to his decade-plus with SIMON\, he spent five years in collegiate sports marketing\, has served as a Board Member for the CNO Financial Monumental Marathon\, and currently coaches\, consults\, and guest instructs on individual projects. He loves to learn\, invites curiosity\, and is excited to be presenting to AMA Wichita.
URL:https://amawichita.org/event/retail-marketing-alive-and-well/
LOCATION:KS
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/03/retail-alive-and-well-sm.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180419T113000
DTEND;TZID=America/Chicago:20180419T130000
DTSTAMP:20180103T022443Z
CREATED:20180103T022443Z
LAST-MODIFIED:20180103T022443Z
UID:10000103-1524137400-1524142800@amawichita.org
SUMMARY:Authentic Marketing—New Strategies for Reaching the Millennial and Gen Z Audiences
DESCRIPTION:Communicating to Millennials and Generation Z – Digital Strategies of grabbing millennials\, specifically between the ages of 21-29 years old\, how to create a strong resonating message with also a creating a strong call to action. Different generations and age group will be juxtaposed with what has changed and where things are headed for the younger generation. Lastly\, Jeff will be covering various digital platforms as well as case studies of companies who executed well in marketing in these domains. \nTake Aways\n\nLearn how to build rapport through social media platforms such as YouTube\, Instagram and Facebook\nDiscover how to spot exploitative marketing and how to separate yourself from other digital marketers\nStrategic methods on building an enticing message to reach your target audience\n\n \nAbout our speaker\nJeff Butler is a speaker\, author and passionate millennial who helps organizations improve their understanding of millennials. A native Californian and raised in Silicon Valley\, who trained for the Olympics who later graduated from UC Berkeley with a degree in Computer Science because it paid more. Unlike other experts on millennials\, Jeff has been in the trenches of what it means to be a millennial and what it takes to retain and keep them engaged. With Jeff ‘s versatile background\, he has helped fortune 500 companies such as Google\, Amazon and thousands of professionals across North America – in addition to appearing on TEDx in both 2016 and 2017. \nWhere to park?\nParking will be available through the Rhatigan Student Center Parking Garage for $1.50/hour per guest\, Lot #7 or #9W directly south of the Rhatigan Student Center (View the Parking Map). The lots #7 and #9W will not incur a parking charge\, up to four calendar days during the year. For more information about Shocker Parking\, go to http://webs.wichita.edu/?u=parking&p=/visitor_parking_1617/.
URL:https://amawichita.org/event/authentic-marketing-with-jeff-butler/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/01/millenial-luncheon-text-sm.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180315T113000
DTEND;TZID=America/Chicago:20180315T130000
DTSTAMP:20180103T022217Z
CREATED:20180103T022217Z
LAST-MODIFIED:20180103T022217Z
UID:10000102-1521113400-1521118800@amawichita.org
SUMMARY:Making Movie Magic with Carrie Trotter of AMC Theatres
DESCRIPTION:Carrie will be sharing how AMC’s world class marketing strategy helps drive the overall company vision of Enhancing the Customer Experience\, Engaging Guests\, and Expanding the Platform. With AMC Northrock 14 opening soon\, Carrie will also be able to tell us more about how they approach local marketing and what we can plan to see in Wichita this spring on behalf of AMC.\n \nAbout our Speaker\nCarrie Trotter is the Vice-President of Marketing Solutions for AMC Theatres\, focusing on AMC’s efforts to enhance theatre experiences for their guests. This includes theatre\, film\, and premium format marketing as well as all media efforts. Carrie’s past experience working with various retail companies as clients has taught her to keep on the inside track – inside the mind of the consumer\, the needs of her partners and on the edge of innovation. She’s passionate and enthusiastic about every title\, every theatre location and\, of course\, movie snacks! \nAbout AMC\nAMC (NYSE: AMC) is the largest movie exhibition company in the U.S.\, in Europe and throughout the world with approximately 1\,000 theatres and 11\,000 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying more plush power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty program\, web site and smart phone apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States’ top markets\, having the #1 or #2 market share positions in 22 of the 25 largest metropolitan areas of the United States\, including the top three markets (NY\, LA\, Chicago).
URL:https://amawichita.org/event/making-movie-magic-carrie-trotter-amc-theatres/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/01/amc-theatres-tickets-SM.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180208T113000
DTEND;TZID=America/Chicago:20180208T130000
DTSTAMP:20180103T020228Z
CREATED:20180103T020228Z
LAST-MODIFIED:20180103T020228Z
UID:10000101-1518089400-1518094800@amawichita.org
SUMMARY:Super Bowl Ad Review Panel 2018
DESCRIPTION:Super Bowl Sunday means the big game for some and for other it’s a chance to see 60 seconds of one of the big brand’s multi-million dollar television commercials\, often created just for this day. \nJoin our local panel of ad experts as they take a look at these masterpieces from their unique perspectives of: design\, messaging\, video craftsmanship\, and creative content. As one of our most popular annual programs\, you won’t want to miss seeing the spots on the big screen and hearing what the panel has to say. \nOur 2018 Super Bowl Ad Panel\nAaron Wirtz\, CurveBreak\, Moderator \nAaron Wirtz is the founder of CurveBreak\, a video production and marketing agency\, and was once known in the Wichita area as the commercial personality for the Super Car Guys brand. Aaron holds a Master of Fine Arts in Creative Writing degree from Wichita State\, has been featured in AdWeek\, The Neil Cavuto Show\, Fox & Friends\, and Automotive News\, and most recently was featured in Jay Baer’s bestselling book Hug Your Haters. His constantly evolving electronic music show combines original music\, dance\, and video remixing. Aaron serves on the board of directors for Music Theatre Wichita and is a proud husband and daddy. \nJen Cole\, depICT Media \nJen Cole is a Social Media Specialist and Community Manager with a strong history in digital marketing. While she is co-founder of the local social media marketing firm depICT Media\, she is also the Community Manager for San Diego-based Social Media Examiner. Jen started her career in social media marketing as a Zumba Instructor in an effort to build a following and awareness of her classes. After realizing her passion\, she then took on social media roles at the Wichita Eagle as her position allowed. From there she’s worked for Jennings Social Media Marketing out of Kansas City\, RSM Marketing\, and Sullivan Higdon & Sink. Jen has a strong belief that social media channels should be utilized to grow tight-knit\, organic communities of followers who genuinely identify with a brand. \nJonathan Wood\, Howerton + White \nJonathan is a Senior Designer at Howerton+White. His passion for bold design infuses every aspect of his daily life. Jonathan’s unique creative style offers gorgeous and effective designs for corporate and personal branding\, logos\, web sites\, even the occasional motorcycle. His background as a letterpress printer informs his active interest in the whole process\, from color theory and design\, to printing method and final materials. A nationally-recognized and awarded designer\, art director and design educator\, Jonathan’s work has been recognized by the Business Marketing Association\, The American Institute of Graphic Arts\, and the American Advertising Federation. \nJonathan also serves as a board member for AIGA Wichita. In his spare time\, Jonathan enjoys building and customizing motorcycles\, tweaking the tube-amps in his home stereo\, and digging through bins of vinyl records to build his ever-growing collection. He’s currently searching for the ultimate pair of speakers. \nJeremy Luginbill\, Lifeboat Creative \nA small town Newton\, Kansas boy\, I left home for a brief stint at KU and landed at the Colorado Institute of Art. I graduated in 1996 with a degree in Industrial Design and was hired by one of the top corporate identity firms in the country\, Monigle Associates\, in Denver\, Colorado. I had the pleasure of working with their exceptional team for over 5 years on projects for clients suchas the United States Postal Service\, Bank of America and AT&T to name a few. \nIn 2001\, life brought me back to Kansas and close to home. What started as freelance creative gigs for various local businesses has bloomed\, 15 years later\, into a full service advertising firm\, Lifeboat Creative. Our exceptional team of 15 talented individuals provides branding and creative services to clients nationwide. Each of our team members brings specific expertise in all aspects of branding\, marketing and advertising. I would not be where I am without our amazing people. I love what I do and am excited for the challenges of each day. Our current client list includes the Kansas Turnpike Authority\, Emprise Bank\, Surency\, High Touch\, Bokeh Development\, Martin Pringle and over 60 more. \nWhen out of the office\, I spend my free time with my wonderful family. My wife\, Emily\, and I have the honor of raising four wonderful kids and three crazy dogs.
URL:https://amawichita.org/event/super-bowl-panel-2018/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2018/01/super-bowl-ad-panel-2018.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180118T113000
DTEND;TZID=America/Chicago:20180118T130000
DTSTAMP:20171229T002434Z
CREATED:20171229T002434Z
LAST-MODIFIED:20171229T002434Z
UID:10000100-1516275000-1516280400@amawichita.org
SUMMARY:Image Counts: What Top Brands Understand About Great Design
DESCRIPTION:Strong visual presence.\nDisney. Coca-Cola. Apple. Starbucks. Chances are\, when you think of these top brands\, the first thing that comes to mind is their brand imagery. The most successful brands in the world understand the power of a strong visual presence.\nJoin Bill Gardner as he discusses the role of design in branding\, from what makes a great logo to the creation and consistent application of the visual vocabulary that surrounds it. When you combine a strong visual presence with the right messaging and deploy it in the right ways\, magical things can happen. \nAbout Bill Gardner:\nAs the owner and president of Gardner Design\, Bill has produced effective and award-winning results for clients ranging from Fortune 500 companies to one-man shops. He understands the nuances of brand practicalities better than anyone in the business and leads his team to first consider the business that the design is supporting.\nAs the founder of LogoLounge.com – the international\, searchable compendium of logos – Bill authored the affiliated bestselling LogoLounge book series\, volumes 1-10\, and is the author of the annual LogoLounge LogoTrend Report. 2013 marked the release of the highly anticipated Logo Creed\, Bill’s first design foundation textbook for students\, educators and professionals alike.\nIn 2014\, Bill became an AIGA Fellow Award recipient for his contributions to the local\, national and international creative community. Bill also judges design competitions and speaks nationally and internationally on identity trends and logo development. In his spare time\, he serves on several community boards and has completed a six-year term as the Territorial Vice President of the International Brotherhood of Magicians.
URL:https://amawichita.org/event/logo-trends-with-bill-gardner/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2017/12/Website-Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171116T113000
DTEND;TZID=America/Chicago:20171116T130000
DTSTAMP:20171031T212756Z
CREATED:20171031T212756Z
LAST-MODIFIED:20171031T212756Z
UID:10000098-1510831800-1510837200@amawichita.org
SUMMARY:Celebrating 30 years of Marketing Leadership
DESCRIPTION:How was market research conducted in 1987 before the worldwide web? What drove consumer engagement in 1997 before social media? And what were the challenges facing marketers in 2007 with the advent of digital integration? Join AMA Wichita and an esteemed panel of previous AMA presidents for a discussion about the last three decades in marketing. Learn what best practices are timeless and can strengthen the future of marketing.\nAMA Wichita is also proud to sponsor the attendance of members of the Wichita State University AMA Student Chapter. Along with many in our organization\, they will help lead the next 30 years of marketing success.
URL:https://amawichita.org/event/celebrating-30-years-marketing-leadership/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2017/10/30-years-of-marketing-leadership.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171019T113000
DTEND;TZID=America/Chicago:20171019T130000
DTSTAMP:20171016T190527Z
CREATED:20171016T190527Z
LAST-MODIFIED:20171016T190527Z
UID:10000097-1508412600-1508418000@amawichita.org
SUMMARY:Not-for-Profit Event Marketing: Komen Kansas
DESCRIPTION:Join AMA Wichita and Kiersten Bruce\, Executive Director for Komen for a Cure Kansas. She’ll share how a national not-for-profit local affiliate markets to the public on health-care and partners with area businesses for sponsorships.
URL:https://amawichita.org/event/not-profit-event-marketing-komen-kansas/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2017/10/Website-Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170921T113000
DTEND;TZID=America/Chicago:20170921T130000
DTSTAMP:20170828T150522Z
CREATED:20170828T150522Z
LAST-MODIFIED:20170828T150522Z
UID:10000096-1505993400-1505998800@amawichita.org
SUMMARY:Measurement: A Marketer's Best Tool
DESCRIPTION:Join AMA Wichita and local Analytics Nerd\, Jordan Walker as she demystifies Google Analytics\, gives tips on how to set up an effective dashboard and more. \nAbout our presenter\nJordan Walker is the Digital Director at Greteman Group\, a Wichita-based marketing and communications agency specializing in aviation. Leading by example\, Walker inspires her team of developers and UX designers and promotes innovation\, smarter thinking and even-greater audience engagement – simplifying complex digital challenges for less-digital audiences. Her grasp of analytics – Google\, Facebook or otherwise – helps justify marketing spends and has increased clients’ return on investment – and market share. Walker was named to Greteman Group’s recently launched Traction leadership team\, which was designed to shape the agency’s future strategically.\nA 2010 Wichita State University graduate and Shocker basketball fan\, Walker serves as an associate board member for Wichita North High School’s Alumni Board and on the Communications Committee for Rainbows United. She also serves on the 2nd Saturday Planning Committee for the Douglas Design District.
URL:https://amawichita.org/event/measurement-marketers-best-tool/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2017/08/jordan-gfxWebsite-Graphic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170817T103000
DTEND;TZID=America/Chicago:20170817T120000
DTSTAMP:20170809T004222Z
CREATED:20170809T004222Z
LAST-MODIFIED:20170809T004222Z
UID:10000095-1502965800-1502971200@amawichita.org
SUMMARY:Protecting Your Brand’s Trademark
DESCRIPTION:Join AMA Wichita and attorney and local trademark expert Sam Foreman to discuss the ins and outs of obtaining trademarks for your brand and its creative. Foreman will cover what to trademark and when\, how to use your trademark in your brand’s creative and provide helpful techniques for searching national trademarks to ensure your brand is as original as you. \nAbout Sam Foreman\nSam Foreman is a business attorney and Special Counsel with Fleeson Gooing\, a full-service law firm in Wichita. Using his business and financial background and working on matters ranging from business formations to mergers and acquisitions\, Foreman provides creative and practical solutions for his clients\, including for trademark registration\, intellectual property protection and intellectual property commercialization\, such as licensing and business acquisition and sale. Fleeson Gooing’s intellectual property litigation represents clients in a broad spectrum of intellectual property matters\, including disputes regarding names and logos\, confidentiality agreements\, licensing agreements\, intellectual property transfer agreements\, unfair competition and enforcement of trademark\, copyright and trade secret rights.\nA 2011 Washburn University School of Law graduate. Foreman is a community advocate and actively promotes community pride and supports the growth of the entrepreneurial\, creative and technology communities in Wichita. He is a Past-Chairman of the Board of Trustees of Young Professionals of Wichita; a member of the board for e2e Accelerator; a volunteer at Life.Church; and a professional diversity committee member of the Wichita Bar Association. Foreman has also received the 2014 Young Professionals of Wichita YPW Community Service Award and was recognized in the 2015 Wichita Business Journal 40 Under 40 class.
URL:https://amawichita.org/event/protecting-brands-trademark/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2017/08/sam-foreman.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170720T063000
DTEND;TZID=America/Chicago:20170720T080000
DTSTAMP:20170619T212631Z
CREATED:20170619T212631Z
LAST-MODIFIED:20170619T212631Z
UID:10000094-1500532200-1500537600@amawichita.org
SUMMARY:How to Leverage Your Personal Brand to Move Up\, Make More & Thrive
DESCRIPTION:Marketing expert\, author\, and award-winning speaker Kenny Harper from Jacksonville\, Florida\, will share strategies you can leverage to differentiate yourself and become a Rockstar Professional in Marketing. It’s a fun\, interactive\, personal branding presentation aimed to inspire and motivate you to elevate your influence and maximize your full potential. \nRegister Today \nAbout Kenny Harper\nKenny Harper is an inspired Rockstar Professional \, marketing expert and award winning speaker on a mission to inspire and empower 100\,000 entrepreneurs to thrive in life leveraging their unique gifts\, following their true passion and serving their higher purpose. Kenny gleans from his experience in branding and advertising to produce marketing systems that are creative\, effective and scalable. As a business owner\, Kenny has successfully led the digital development of two agencies\, and is now directing the technical teams and systems development efforts of Rock My Image.\nKenny’s expertise in marketing and organizational development has culminated in a co-authored marketing book\, Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success\, Volume 1. His ideas were also published in the International Best Seller – Thought Leaders: Business Expert Forum at Harvard Faculty Club .\nHe has been widely recognized for his achievements as a leader and involvement in professional associations including the American Marketing Association\, Toastmasters\nInternational and the National Speakers Association.\nKenny is a happily married husband to Kathy and the father of their two boys. He is honored to instill in them his passions for music\, creativity\, personal growth and living a fulfilled life.\n \nProfessional Highlights:\n\nCo-Founder of Rock My Image – Authority Marketing Agency\nAward Winning Professional Speaker\nAuthor of the Book\, Amplify Your Business: The Rockstar Professional’s Guide to\nMarketing Success\nCertified Presentrainer™\nImmediate Past President of American Marketing Association\, Jacksonville Chapter
URL:https://amawichita.org/event/leverage-your-personal-brand/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:https://amawichita.org/wp-content/uploads/2017/06/rock-my-image-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170518T063000
DTEND;TZID=America/Chicago:20170518T080000
DTSTAMP:20170329T212819Z
CREATED:20170329T212819Z
LAST-MODIFIED:20170329T212819Z
UID:10000092-1495089000-1495094400@amawichita.org
SUMMARY:Rocking Email ROI
DESCRIPTION:The Direct Marketing Association says that\, on average\, email marketing earns $28 for every $1 you invested. Are you getting your $28?\nEmail marketing still rocks the highest return on investment of any marketing medium. That is\, if you do it right. How do you track your email ROI? How much revenue do you make per email subscriber when you hit that send button? What percent of your email list has been inactive for longer than a year?\nJessica will show you 2 ways you can mathematically guarantee better ROI. This presentation was given at South by Southwest Interactive in Austin and has good information for even an experienced email marketer.\nAttendee takeaways: \n\nA 3-point re-engagement method for inactive email contacts\nThe mathematical impact of cutting a 1/3 of your email list\nThe 4 biggest things marketers can do to boost their own inbox placement\n\n\nJessica Best\, Barkley\, Director of Data-Driven Marketing\nJessica is one part massive email\, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally. She’s lead trainings and spoken in front of audiences from a dozen to over 300 from Las Vegas to New York City to SXSW Interactive in Austin. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley\, implementing the email marketing best practices she preaches for Barkley’s clients. You can find her on Twitter @bestofjess or @emfluence.\nPast Attendee comments about Jessica:\n“Oh. My. Email. She just completely changed my strategy for the better.”\n– American Marketing Association Lincoln Chapter\n“Our group is still talking about your presentation. A real hit for sure!”\n– Lawrence Social Media Club\n“Awesome presentation – informative\, funny and engaging. Best practices all round.”\n– SXSW Interactive\n“Very engaging. Packed full of actionable tactics. Would be an awesome keynote next year!”\n– Content Marketing World\nSpecial thanks to our sponsor:
URL:https://amawichita.org/event/rocking-email-roi/
LOCATION:Wichita\, KS\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/png:https://amawichita.org/wp-content/uploads/2017/03/Screen-Shot-2017-04-24-at-10.50.06-PM.png
END:VEVENT
END:VCALENDAR