What you want to talk about isn’t always what your audience wants to hear. Simple concept, but are we as marketers truly listening to what resonates with our audience? At the January AMA Wichita luncheon Read more...
“Sometimes it’s beneficial to use research to get out of your company’s internal mindset,” explained Dr. Lisa Parcell, director of The Research Partnership at Wichita State University. Dr. Parcell went on to explain the benefits Read more...
Math is finally cool again! At least that’s how I (the only data scientist in the room) see our recent AMA Wichita meetup to discuss Artificial Intelligence. A.I. is a complex topic that was presented Read more...
The Fat Plant Society’s Kasey Riley offered tips and advice to help both new and experienced writers up their content game. In a noisy world with constant information overload, Riley emphasizes authenticity and quality as Read more...
Brie Anderson, Copp Media Services, offered social strategies in for developing content that will help any company better engage consumers and become a thumb stopper. In a world where there are 6,000 tweets every second Read more...
At AMA Wichita’s recent luncheon, “Retail Marketing: Alive and Well,” Simon Property Group’s Josh Ginsburg spoke about how the company has adjusted its approach to attract shoppers by providing them high quality experiences. During his Read more...
Speaker and passionate millennial, Jeff Butler of San Francisco, spoke at AMA Wichita’s recent luncheon at Wichita State University and addressed how to use digital marketing strategies to nab the attention of 21-29 year olds. Read more...
If you want to stay a leader in the movie exhibition industry, you better be innovative and pay close attention to what the data is telling you. Carrie Trotter, VP of Marketing Solutions at AMC Read more...
At the February luncheon, Jeremy Luginbill of Lifeboat Creative, Jonathan Wood of Howerton+White and Jennifer Cole of depICT Media shared behind-the-scenes insights and critiques of commercials from the Super Bowl. Aaron Wirtz of CurveBreak led the Read more...
According to Bill Gardner, of Gardner Design, you get one chance to make a first impression and if you’re a brand, you better get it right. At AMA Wichita’s luncheon, Gardner’s speech “Image Counts: What Read more...