Recap: “Authentic Marketing: New Strategies for Reaching Millennial and Gen Z Audiences” with Jeff Butler

Speaker and passionate millennial, Jeff Butler of San Francisco, spoke at AMA Wichita’s recent luncheon at Wichita State University and addressed how to use digital marketing strategies to nab the attention of 21-29 year olds. Butler’s psychology background and millennial perspective fuel his interest in studying a younger generation’s online...